TriComB2B Hires Sally Maxwell as Marketing Services Coordinator

VANDALIA, Ohio, Jan. 23, 2013 — TriComB2B, a BtoB Magazine Top 150 agency dealing exclusively in business to business marketing of technical products and services, has hired Sally Maxwell as its marketing services coordinator. Maxwell is responsible for assisting client service executives with the administration, management and implementation of client projects, and coordinating with internal and external resources to keep projects moving smoothly. Maxwell was the company’s social media intern previously, a role she has held since July 2011.

“We’re excited to have Sally join our team,” said Melissa Lorenz, director, client services atTriComB2B. “She has demonstrated considerable drive, leadership and passion, and we are thrilled that she will now be putting those talents to work full-time for us and our clients.”

As TriComB2B’s social media intern, Maxwell worked primarily with the company’s Twitter, Facebook, Blog, Google+ and LinkedIn pages, educating employees on Search Engine Optimization (SEO) and new social media platforms, and creating marketing reviews and competitive analyses for TricomB2B’s clients.

Maxwell earned a B.A. in communications from Denison University in 2012, and completed the university’s esteemed Organizational Studies program. She also worked in the university’s admissions office as a senior interviewer, and co-founded Her Campus Denison, the university’s branch of Her Campus, a national publication for college women. In 2011, Maxwell worked at the Miami Valley Hospital Foundation as a development intern, where she conducted grant research and assisted in event planning and execution. In her spare time, she enjoys traveling and spending time with her family and eight month-old yellow Labrador, Teddy.

About TriComB2B
Established in 1984, TriComB2B is a BtoB Magazine Top 150 agency with extensive expertise in the business to business marketing of technical products and services for manufacturers and providers of process equipment; electronics; climate control and refrigeration systems; electronic enclosures; data center solutions; information technology solutions; quartersawn hardwoods and millwork; engineering and construction services; air management systems; packaging materials; precision-manufactured components; and supply chain consulting and integration solutions. TriComB2B’s staff provides a full range of marketing communications services to a worldwide client base from its headquarters in Vandalia, Ohio, and through its strategic partners in the United Kingdom and Germany.

Media Contact
Dane Coleman
Public Relations
(937) 890-5311
dane.coleman@tricomb2b.com