TriComB2B and Unisfair to Partner in Developing Virtual Events

(VANDALIA, OH) - TriComB2B, an Ohio B2B marketing agency, has established the first statewide partnership with Unisfair, a California-based company dedicated to powering virtual events and virtual business environments. The Unisfair platform has been used for over 800 virtual events for clients such as IBM, SAP, Ariba, KPMG, CMP, Rogers Publishing and Penton Media. It was recently ranked as the most robust virtual event platform when evaluated against eight of its peers by Forrester Research, Inc.

TriComB2B will work with Unisfair to develop virtual events for its clients. The agency will develop the design components and content for the events while Unisfair will provide the Web operational platform. The virtual events will mirror traditional physical events where goods and services for a specific industry are exhibited and demonstrated. The events will be conducted using a Web browser and will be highly interactive. The typical components for one of the virtual, multi-dimensional events will be:

Main Hall: includes a welcome from sponsoring company
Conference Hall: location for live webinars
Exhibition Hall: location for all live or prerecorded video and audio segments
Online networking lounge
Resources and technical help – Real-time interaction with company associates

The events can also be archived on-demand for extended use.

“We are very excited about our new alliance with Unisfair,” said Chris Eifert, Principal at TriComB2B. “This alliance will enable our customers to host conferences and industry forums where they can present content, display their products and services and directly interact with their audiences in a Web format. In this rapidly advancing online world, virtual events are a cost-effective and highly measurable alternative to more traditional trade shows and conferences.”

Established in 1984, TriComB2B has extensive expertise in business-to-business marketing of technical products and services. Its clientele includes manufacturers and providers of: process equipment; electronics; climate control systems; electronic enclosures; data center solutions; engineered fasteners and assemblies for automotive, commercial and industrial applications; information technology solutions; and medical implants and instruments. TriComB2B’s staff of account managers, strategists, artists, production managers and warehouse personnel provide a full range of business-to-business marketing communications services, including: development and implementation of marketing and communications plans; advertising; public relations; Web-based solutions; electronic media; literature development; direct marketing; trade show services; and literature fulfillment.

TriComB2B serves a worldwide client base from its headquarters in Vandalia and through its strategic partner in Manchester, UK.

For more information about virtual events or other TriComB2B marketing services, contact Eifert at 937-890-5311 or visit http://www.tricomb2b.com.

http://bit.ly/virtualeventscft5qC

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