A B2B Marketing Agency
That Gets Technical

B2B marketing requires a different tack than typical consumer strategies, especially when the offering is technically complex. Big ideas are in the smallest of details. Dozens of people can be involved in the purchase decision. Crowded markets make it hard to stand out. For all these reasons, the marketing of technical products and services is not for every agency. But, it’s what makes us tick. If you need a true B2B marketing agency to make sense of this ever-changing, challenging environment, TriComB2B is that agency.

Engineered for B2B Marketing Success

The rules of engagement are different in business to business advertising. As a technical advertising agency, TriComB2B can ensure you stay ahead of the game … and your competition. Here’s how:

Experienced staff of savvy marketers, industry veterans and practiced engineers to conceive and execute strategic programs
Skilled creative professionals to connect with your audience in smart, original and relevant ways
Expert technical insight allows us to understand the nuances of what you do and why it matters to
your markets

Blog

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Trade Shows and You: Try Something New

June 18, 2013

My husband Rob is quite the showboat. He takes pride in winning the splash contest at Family Day at the pool, owns many loud, noise-making toys, can out-dance most men on a dance floor, and is usually the...

Community Stewardship

June 11, 2013

As a multiple Best Places to Work winner, TriComB2B prides itself both on the professionalism in which employees execute award-winning marketing campaigns, but also their commitment to give back to their...

Websites and the Mobile User: Should I Consider a Responsive Website?

June 6, 2013

There has been a lot of buzz lately about responsive website design. What is it, and is the buzz justified? In laymen’s terms, a responsive website is one that changes to be readable and visually...

Responsive Web Design for Dummies: How Does it Work?

June 4, 2013

Have you ever wondered how a responsive website works? You know — the ones where you can resize your browser window and watch as the entire website changes before your eyes. It is actually a very...

The DOs and DON’Ts of PR

May 28, 2013

Did you forget to wear pants to your press conference? Was your company’s name horribly misspelled on a billboard? It’s easy to avoid a few very obvious public relations pitfalls, but how...

The TriComB2B Memorial Day Radio Playlist

May 23, 2013

When you hear the words “Memorial Day,” what image does that conjure in your mind? Most people instantly think of a day off from work. Some folks may think of firing up a BBQ grill and drinking...

A Simple Way to Give Your SEO Program a Boost

May 21, 2013

I recently attended a series of meetings between our internal team and our search engine optimization partner. The nice thing about sitting through the individual discussions about each of our Search Engine...

I Believe...in So Very Much

May 16, 2013

In late 2012, I wrote a blog about an important fundraiser that I have been a part of for the last two years. The CHA-CHA 2013 event occurred this past weekend, and it could not have been a better...

Top B2B Agency

As a dedicated technical advertising agency, TriComB2B has a proven approach to B2B advertising. In fact, we’ve been nominated a Top Agency by BtoB Magazine for three consecutive years.

TriComB2B Brings in New Digital Marketing, PR Talent

June 6, 2013

DAYTON, Ohio, June 4, 2013 — TriComB2B, a BtoB Magazine Top 150 agency dealing exclusively in business to...

TriComB2B’s Val Beerbower Named to Dayton Business Journal’s 40 Under 40 Class of...

June 6, 2013

Honoree Is the Agency’s Second 40 Under 40 Winner in Three Years

DAYTON, Ohio, May 24, 2013 — Val Beerbower,...

More News

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Supply chain positioning strengthened with links to leading brands

With a long track record of success, but only minimal market exposure, this leading supply chain consultancy was looking for a market position revamp. A multi-faceted campaign put its envy-of-the-industry customer relationships at the center of its story.

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Cool animation allows client to chill.

Complex refrigeration compressors are hard to explain on paper and in PowerPoint. So our interactive team makes things a little easier by showing every conceivable angle and principle of operation in a compelling 3-D presentation that makes sales engineers look, well ... cool.

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Our content experts came to the first client meeting with more than a blank piece of paper.

One page of a website wasn’t enough to tell the story that this global player in the power generation market needed told. The solution was a new, expanded website section that offered compelling content through virtual tours and success stories.

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Event launch shows customers how to cash in — literally

In a market overflowing with promises of “X percent savings,” rolling out the industry’s most efficient compressor required a fresh perspective on energy consumption reductions. The campaign employed a fresh approach focused on real savings.

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A video is worth a thousand diagrams.

Why try to say it when showing it is much more effective? More and more, technical buyers are turning to video to help inform the purchase decision. Video is often the perfect media for demonstrating technical product details in B2B.

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Clearing the air on complex emissions standards

Sometimes you can’t sell the product until the customer understands the issue. That’s especially true for EPA regulations designating allowable emissions for stationary generator sets.

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After three years, trade editors were calling us for ideas.

To help re-establish their position as a leading player across their served markets, Rittal turns to us to implement a full-scale PR program. The comprehensive effort routinely delivers content to media channels and influencers, eventually making Rittal subject matter experts a favorite source of commentary and content on...

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You don’t just make lumber.

A fresh look at our client’s differentiating expertise, target audience and competitive landscape resulted in a strategic improvement to their brand. See how this approach successfully separated them from their old-school competition.

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Downstream service launch requires upstream thinking.

Challenge: an aftermarket services organization needs to break out of the traditional “we sell products” mold. Solution: we provide targeted messaging and branding refinement supported by new sales materials, eye-catching advertising and a high-energy video.

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Website demonstrates great chemistry

With hundreds of products for nearly as many applications, making it easy for customers to find what they’re looking for requires careful planning. So a little CMS work here, a little filtered search functionality there, some careful database structuring over here, and a lot of client-agency collaboration, and we found the...

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From “Why am I spending this?" to “I can’t live without it.”

Getting an edge on your competition is critical in today’s B2B climate. Getting found on page one of Google for the terms that matter most to your competition is one way gain that edge. An effective B2B SEO effort is no longer an option.

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A B2B Marketing Agency That Gets Technical

Engineered for B2B Marketing Success

Blog

Top B2B Agency

A B2B Marketing Agency
That Gets Technical