SEO

Holy Schnikes! I was just looking at the latest SEO report for our own website. Then I double checked the rankings myself to make sure there wasn’t some mistake. TriComB2B ranked #1 in Google for “B2B Advertising Agencies?” #1 for “B2B Marketing Agency?” Little ol’ us? And that’s not it. We’re Top 10 for all the good ones. That’s right…there we sit, adjacent to some pretty heady names in our space in the organic search results.

By now, most companies have a website. However, many companies have websites that are subpar for a variety of reasons. Maybe the presentation and organization of information is cluttered, confusing or nonexistent. Maybe the design and functionality are dated. Maybe the content on the website hasn’t been updated since the company opened years ago. The Internet is the largest medium for company research. Does your website leave your customers wanting more, or is it chasing them away?

I thought I knew a thing or two about search engine optimization (SEO) a year ago. Ignorance, as someone once said, is bliss. Admittedly, I’m probably still in the “know enough to be dangerous” category in terms of my overall SEO expertise. But, my time recommending, deploying, and participating in several SEO projects in the past year has produced a pool of very practical, experiential nuggets of wisdom. Maybe even enough to warrant a top 10 list. Here goes.

Warning: this blog entry is less about Dayton B2B marketing than it is about search engine optimization (SEO). In fact, the only thing Dayton and B2B have to do with what I’m about to say is that this entry is posted on a blog for TriComB2B.com, which happens to be a Dayton-based B2B marketing company.