technical

Content Management System (CMS) Benefits

Personal Blog:

Professional

First off, what is a content management system (CMS)?

A CMS is an application that allows for an organized and collaborative approach to create and edit the content and data on a Web site. It also keeps your data and content completely separate from your Web site. Now, what does this mean to you and your business?

How Great Was MD&M Midwest?

Personal Blog:

Professional

Well, it was pretty great. I attended the Medical Design and Manufacturing Midwest 2009 Conference last week in Chicago. I left with a new perspective on the importance of this industry to our region as well as our global economy. In my day to day life, I try hard to power through the difficult business climate. But at MD&M Midwest, the overall tone was positive and highly educational.

Dayton B2B Marketing – Alert: Gratuitous SEO Blog

Personal Blog:

Professional

Warning: this blog entry is less about Dayton B2B marketing than it is about search engine optimization (SEO). In fact, the only thing Dayton and B2B have to do with what I’m about to say is that this entry is posted on a blog for TriComB2B.com, which happens to be a Dayton-based B2B marketing company.

TriComB2B Brings in New Digital Marketing, PR Talent

June 6, 2013

DAYTON, Ohio, June 4, 2013 — TriComB2B, a BtoB Magazine Top 150 agency dealing exclusively in business to...

TriComB2B’s Val Beerbower Named to Dayton Business Journal’s 40 Under 40 Class of...

June 6, 2013

Honoree Is the Agency’s Second 40 Under 40 Winner in Three Years

DAYTON, Ohio, May 24, 2013 — Val Beerbower,...

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Downstream service launch requires upstream thinking.

Challenge: an aftermarket services organization needs to break out of the traditional “we sell products” mold. Solution: we provide targeted messaging and branding refinement supported by new sales materials, eye-catching advertising and a high-energy video.

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You don’t just make lumber.

A fresh look at our client’s differentiating expertise, target audience and competitive landscape resulted in a strategic improvement to their brand. See how this approach successfully separated them from their old-school competition.

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Clearing the air on complex emissions standards

Sometimes you can’t sell the product until the customer understands the issue. That’s especially true for EPA regulations designating allowable emissions for stationary generator sets.

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From “Why am I spending this?" to “I can’t live without it.”

Getting an edge on your competition is critical in today’s B2B climate. Getting found on page one of Google for the terms that matter most to your competition is one way gain that edge. An effective B2B SEO effort is no longer an option.

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Event launch shows customers how to cash in — literally

In a market overflowing with promises of “X percent savings,” rolling out the industry’s most efficient compressor required a fresh perspective on energy consumption reductions. The campaign employed a fresh approach focused on real savings.

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After three years, trade editors were calling us for ideas.

To help re-establish their position as a leading player across their served markets, Rittal turns to us to implement a full-scale PR program. The comprehensive effort routinely delivers content to media channels and influencers, eventually making Rittal subject matter experts a favorite source of commentary and content on...

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Cool animation allows client to chill.

Complex refrigeration compressors are hard to explain on paper and in PowerPoint. So our interactive team makes things a little easier by showing every conceivable angle and principle of operation in a compelling 3-D presentation that makes sales engineers look, well ... cool.

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Website demonstrates great chemistry

With hundreds of products for nearly as many applications, making it easy for customers to find what they’re looking for requires careful planning. So a little CMS work here, a little filtered search functionality there, some careful database structuring over here, and a lot of client-agency collaboration, and we found the...

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A video is worth a thousand diagrams.

Why try to say it when showing it is much more effective? More and more, technical buyers are turning to video to help inform the purchase decision. Video is often the perfect media for demonstrating technical product details in B2B.

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Supply chain positioning strengthened with links to leading brands

With a long track record of success, but only minimal market exposure, this leading supply chain consultancy was looking for a market position revamp. A multi-faceted campaign put its envy-of-the-industry customer relationships at the center of its story.

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Our content experts came to the first client meeting with more than a blank piece of paper.

One page of a website wasn’t enough to tell the story that this global player in the power generation market needed told. The solution was a new, expanded website section that offered compelling content through virtual tours and success stories.

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