social media

This last week I had the opportunity to attend this year's ExactTarget Connections Conference. So what exactly is the conversation and how do you go about fueling it? CEO & Co-founder Scott Dorsey probably described it best when he explained that a brand is the sum of all conversations.

I am a big fan of MarketingProfs  and consume their reports and data points with the same level of enjoyment of the day's first coffee (preferably a tall mocha from Starbucks). MarketingProf's recently published the "Digital Marketing Factbook," a well-done report that covers recent online data, email marketing, search marketing and social media marketing. While much of the online data was focused on B2C research, I still find it interesting. For example, did you know that the Top 5 countries with the highest population percentages using the Internet are Greenland, the Netherlands, Norway, Antigua & Barbuda and Iceland? The U.S. placed 13th with a 72.3% Internet penetration rate.

A few weeks ago, TriComB2B sent an email invite to participate in a Social Media survey. We have been reading and learning about social media for the last year, and wanted to know what our audience thought about it. Those invited to participate are B2B decision makers and influencers in the technical or industrial world. The response was pretty good — more than 20 percent of the recipients completed the survey. Might have had something to do with the drawing for an iPod touch …