A Rich Life

Complex refrigeration compressors are hard to explain on paper and in PowerPoint. So our interactive team makes things a little easier by showing every conceivable angle and principle of operation in a compelling 3-D presentation that makes sales engineers look, well ... cool.

One page of a website wasn’t enough to tell the story that this global player in the power generation market needed told. The solution was a new, expanded website section that offered compelling content through virtual tours and success stories.

Challenge: an aftermarket services organization needs to break out of the traditional “we sell products” mold. Solution: we provide targeted messaging and branding refinement supported by new sales materials, eye-catching advertising and a high-energy video.

Sometimes you can’t sell the product until the customer understands the issue. That’s especially true for EPA regulations designating allowable emissions for stationary generator sets.

With hundreds of products for nearly as many applications, making it easy for customers to find what they’re looking for requires careful planning. So a little CMS work here, a little filtered search functionality there, some careful database structuring over here, and a lot of client-agency collaboration, and we found the...