relationship marketing

Email and Telephonic Follow Up: Lead Gen’s Classic One-Two Punch

Personal Blog: 

While everyone wants leads, not everyone wants to pick up the phone. It’s quite common for Sales (with a capital S = those good folks who are dedicated to securing new business) to not want to bother with making cold calls unless the lead is a notch or two above the “Cold” status (capital C = don’t waste my time). At the very least, multi-channel lead-gen campaigns should soften the beaches and qualify that first Sales call (be it phone or appointment) as one that is potentially productive.

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