Let’s face it. Printed sales and marketing collateral is still king in the business-to-business world. Developing and printing brochures and sales sheets can chew up as much as 60% of a business-to-business marketing budget. If you’re like most, you’ve been unable to secure an increase in your marketing budget for several years. It’s more likely you’ve been asked to deliver more results with less money. Not fair - but life ain’t fair.