email marketing

Email and Telephonic Follow Up: Lead Gen’s Classic One-Two Punch

Personal Blog:

Professional

While everyone wants leads, not everyone wants to pick up the phone. It’s quite common for Sales (with a capital S = those good folks who are dedicated to securing new business) to not want to bother with making cold calls unless the lead is a notch or two above the “Cold” status (capital C = don’t waste my time). At the very least, multi-channel lead-gen campaigns should soften the beaches and qualify that first Sales call (be it phone or appointment) as one that is potentially productive.

Fueling the Conversation at ExactTarget's Connections 2010

Personal Blog:

Professional

This last week I had the opportunity to attend this year's ExactTarget Connections Conference. So what exactly is the conversation and how do you go about fueling it? CEO & Co-founder Scott Dorsey probably described it best when he explained that a brand is the sum of all conversations.

TriComB2B Moves Headquarters to Downtown Dayton

May 9, 2013

Company Occupying Seventh and Ninth Floors of Performance Place

DAYTON, Ohio, April 25, 2013 — TriComB2B, a BtoB...

TriComB2B Named Top Agency by BtoB Magazine for a Third Consecutive Year

March 13, 2013

Only Southwest Ohio-headquartered Agency to Receive Industry Honor

VANDALIA, Ohio March 13, 2013 — TriComB2B, a Dayton-...

More News

Previous Pause Next

From “Why am I spending this?" to “I can’t live without it.”

Getting an edge on your competition is critical in today’s B2B climate. Getting found on page one of Google for the terms that matter most to your competition is one way gain that edge. An effective B2B SEO effort is no longer an option.

See the work

You don’t just make lumber.

A fresh look at our client’s differentiating expertise, target audience and competitive landscape resulted in a strategic improvement to their brand. See how this approach successfully separated them from their old-school competition.

See the work

A video is worth a thousand diagrams.

Why try to say it when showing it is much more effective? More and more, technical buyers are turning to video to help inform the purchase decision. Video is often the perfect media for demonstrating technical product details in B2B.

See the work

Supply chain positioning strengthened with links to leading brands

With a long track record of success, but only minimal market exposure, this leading supply chain consultancy was looking for a market position revamp. A multi-faceted campaign put its envy-of-the-industry customer relationships at the center of its story.

See the work

Cool animation allows client to chill.

Complex refrigeration compressors are hard to explain on paper and in PowerPoint. So our interactive team makes things a little easier by showing every conceivable angle and principle of operation in a compelling 3-D presentation that makes sales engineers look, well ... cool.

See the work

Event launch shows customers how to cash in — literally

In a market overflowing with promises of “X percent savings,” rolling out the industry’s most efficient compressor required a fresh perspective on energy consumption reductions. The campaign employed a fresh approach focused on real savings.

See the work

After three years, trade editors were calling us for ideas.

To help re-establish their position as a leading player across their served markets, Rittal turns to us to implement a full-scale PR program. The comprehensive effort routinely delivers content to media channels and influencers, eventually making Rittal subject matter experts a favorite source of commentary and content on...

See the work

Our content experts came to the first client meeting with more than a blank piece of paper.

One page of a website wasn’t enough to tell the story that this global player in the power generation market needed told. The solution was a new, expanded website section that offered compelling content through virtual tours and success stories.

See the work

Clearing the air on complex emissions standards

Sometimes you can’t sell the product until the customer understands the issue. That’s especially true for EPA regulations designating allowable emissions for stationary generator sets.

See the work

Website demonstrates great chemistry

With hundreds of products for nearly as many applications, making it easy for customers to find what they’re looking for requires careful planning. So a little CMS work here, a little filtered search functionality there, some careful database structuring over here, and a lot of client-agency collaboration, and we found the...

See the work

Downstream service launch requires upstream thinking.

Challenge: an aftermarket services organization needs to break out of the traditional “we sell products” mold. Solution: we provide targeted messaging and branding refinement supported by new sales materials, eye-catching advertising and a high-energy video.

See the work