B2B

In this post I won’t go into the details of what the definition of a mobile app is; I’m just referring to any type of application that might work on a mobile phone. Stay tuned for an upcoming post on the different types of mobile apps and how to go about deciding which one would be best for your company.

Mobile is important to your company. If you’re not sure of that, here are some articles you should review:

It seems to me that the #1 term for B2B marketing in 2012 is “content marketing.” I started to see a number of articles about the topic during 2011, and during the first half of this year, content marketing has morphed into its own tactical category within B2B marketing.

Once again proving that alternative energy zealots live in an alternative world while simultaneously confirming the immutable laws of physics (and often those of economics) and that engineering truths always triumph over green dreams, I offer the following news items:   

North SeaWind Turbines

A few weeks ago, I arrived at the office in a tizzy, which some would say is not uncommon. This day, however, I was especially irritated by the headline of the Dayton Daily News (http://mo.daytondailynews.com/business/dayton-expected-to-have-slow-job-growth-for-next-decade-1189688.html), which claims Dayton is taking longer than most areas to recover from the recession. The reason for my irritation? I am sick and tired of all of the doom and gloom about Dayton.

Did you ever play the hot potato game as a child? I know that some of the tech-savvy and sophisticated kids of today might not consider this game entertaining, but, as a child, I thought it was fun. The game is designed to be fast-paced and high-pressured, and it leaves only one sucker standing. Sadly, I think that our political leaders are playing a game of hot potato these days, passing their criticisms of each other back and forth, hoping that only one of them is left standing as the winner on November 3 this year.