Adobe Director 11

Getting an edge on your competition is critical in today’s B2B climate. Getting found on page one of Google for the terms that matter most to your competition is one way gain that edge. An effective B2B SEO effort is no longer an option.

With hundreds of products for nearly as many applications, making it easy for customers to find what they’re looking for requires careful planning. So a little CMS work here, a little filtered search functionality there, some careful database structuring over here, and a lot of client-agency collaboration, and we found the...

A fresh look at our client’s differentiating expertise, target audience and competitive landscape resulted in a strategic improvement to their brand. See how this approach successfully separated them from their old-school competition.

Sometimes you can’t sell the product until the customer understands the issue. That’s especially true for EPA regulations designating allowable emissions for stationary generator sets.

In a market overflowing with promises of “X percent savings,” rolling out the industry’s most efficient compressor required a fresh perspective on energy consumption reductions. The campaign employed a fresh approach focused on real savings.