B2B marketing

When I was just a boy, my mom would get annoyed when I listened to my music. Bands such as Van Halen, Quiet Riot, Twisted Sister and Poison ruled the airspace in my bedroom. I can remember her saying lines such as, “What is this cr@p?” and “Turn that sh!t down!” (NOTE TO MOM: What was it with the poop-themed cursing?) She never liked what I was listening to, but then again, if your parents don’t like your music, I suppose that’s the heart of rock and roll.

To follow up on my last blog posting, it seems more and more marketers are realizing that people of my age bracket are now a serious demographic in terms of purchasing power. You don’t even need to be looking out for it; my generation is being fed a constant reminder of our youth on a continual basis.

At its peak, “That 70’s Show” was pretty funny. The father on the show, Red Forman (played perfectly by Kurtwood Smith), was a grouchy curmudgeon who was always fed up about one thing or another. One dialogue exchange that I still remember vividly involved him talking to his son, Eric. Eric was complaining about his job, to which Red replied, “It’s called ‘work’ for a reason. Otherwise, it would be called ‘happy-go-fun-time.’”

There seems to be evidence of an economic recovery, although perspectives on its ferocity and sustainability vary depending on your news source and political bent. And with recovery comes renewed interest in marketing and advertising, with companies looking to re-establish their brands in markets both old and new.