B2B marketing

What is a Developer?

Personal Blog: 
Professional

Let’s start with a question: What is a developer? If you Google the term, you will find something similar to the following:

How Are You Connecting With Your Customers?

Personal Blog: 
Professional

Sixteen years ago, my cousin and I gave birth to our children six months apart. When those events happened, the line of communication went something like this: One family member from the delivery room called another family member, the person who got the call proceeded to call another person, and the process continued for some time until the necessary people to know the news were contacted.

Things Will Be Great When You’re Downtown

Personal Blog: 
Professional

In case you missed it, we’re moving. Dayton’s premier office building and creative center will soon be home to TriComB2B. 

Ready for the B2B Marketing Technology Revolution?

Personal Blog: 
Professional

Early in 2012, an article in Forbes, Inc. was based upon a prediction by Gartner, Inc. that by 2017, CMOs will spend more on IT than their counterpart CIOs. It was certainly a major headline because it created increased dialogue about how marketers everywhere are using technology, and how they would be in the future.

A Few Observations on Advertising

Personal Blog: 
Professional

I've learned countless lessons over my years in advertising. The ones that seem to ring the truest come more from the laws of Murphy than from the principles of Ogilvy.

Here are a few observations: 

A good ad is one that runs.

The less you know of a product, the more you tend to believe its advertising.

Incorporating Video Into Your Marketing Plan

Personal Blog: 
Professional

If there’s one thing that’s constant in marketing, it’s that its methods are ever changing. What was once acceptable in the 1950s wouldn’t fly in the 1960s; what worked in the 1980s wouldn’t pass muster in the 1990s; and certainly what ideas worked in the last decade are woefully antiquated today.

My 2013 Marketing Resolution? Slow Down (or Maybe Just Leave More Time)

Personal Blog: 
Professional

It never fails. The final part of the year becomes frantic — last-second projects to execute; budgets to prepare; presents to buy; relatives to visit; parties to attend. It seems we work and play harder than ever in November and December.

The C-Level Conundrum for B2B Marketers: Market or Sell?

Personal Blog: 
Professional

“We need to focus our marketing on getting the attention of C-Levels.” We hear this a lot in B2B. Everyone who is selling sophisticated, technically complex products or solutions with a big price tag knows that at some point, a CXO may need to sign off on a requisition to finalize the deal. Therefore, it only makes sense that the marketing spend needs to address this audience, right?

Syndicate content