I have been inundated lately with information telling me to avoid gobbledygook when writing B2B news releases. What is gobbledygook, you ask? I wondered that, too, so I looked it up in the Oxford Dictionary (my friend, the Cranky Communicator, would be so proud… I’m trying to learn something). Gobbledygook is described as: “Official, professional, or pretentious verbiage or jargon.” Surely, marketing professionals are never guilty of that! Right?