tricomb2b's blog

When industrial-strength CMS is not enough

Personal Blog: 
Professional

Jeff Goldblum, as Ian Malcolm in Michael Crichton's screenplay of Jurassic Park, uttered one of my favorite lines from that blockbuster. Speaking of the scientists responsible for recently resurrected reptiles, Malcolm said: "They were so busy wondering if they could, they didn't stop to consider whether or not they should."

Continuity, Timeliness and Creativity

Personal Blog: 
professional

As I approach day eight without power after Hurricane Ike’s winds reached the Ohio Valley last Sunday, Sept. 14, 2008, I have gained a much greater appreciation for my client’s technical products (e.g., uninterruptible power supplies for the data center). I have also seen the importance of continuity and timeliness – in both service and communication.

Adobe Director 11 and Adobe Captivate 3 SWFs

Personal Blog: 
Professional

Workarounds for controlling the playback of Adobe Captivate 3 simulation SWFs in Adobe Director 11

Under an NDA on this one, but here's the scenario and workaround. (Note: This most likely only applies to simulations, not demonstrations):

Strengthen Marketing Administration to Get More Bang for Your Buck (Part Two)

Personal Blog: 
Professional

In our last mailer we looked at increasing access to and improving the effectiveness of literature by employing more rigorous administration tools and processes. Now let’s look at trade show materials, which are often abused, lost or underutilized…all significant costly problems.

Strengthen Marketing Administration to Get More Bang for Your Buck (Part One)

Personal Blog: 
Professional

Like many business-to-business enterprises, you probably spend 1% to 3% of your revenue on marketing activities. That's a lot of dough, and, at some point, someone's going to ask: “Is this money well spent?” There is a pretty good chance the following answers won't cut it:

Resolve to take a look at Public Relations

Personal Blog: 
Professional

Disappointed in your advertising efforts lately? If you’re like a lot of marketing managers today, you’re not alone. The pressure is on to show a return on marketing investment (RMI). Advertising costs are high and proving its value can be difficult.

Reduce Your Print Expenditures? Easy as 1-2-3

Personal Blog: 
Professional

Let’s face it. Printed sales and marketing collateral is still king in the business-to-business world. Developing and printing brochures and sales sheets can chew up as much as 60% of a business-to-business marketing budget. If you’re like most, you’ve been unable to secure an increase in your marketing budget for several years. It’s more likely you’ve been asked to deliver more results with less money. Not fair - but life ain’t fair.

Rigid Flexibility (Part Two): Practical Guidelines For Corporate Graphic Standards

Personal Blog: 
Professional

In Part One of this paper, we introduced the basic objectives behind creating a corporate graphics standard, while also discussing implementation related to corporate logos. Part Two provides some general guidelines for applying corporate graphic standards to other common media.

Rigid Flexibility (Part One): Practical Guidelines For Corporate Graphic Standards

Personal Blog: 
Professional

Creating a corporate graphic standard is critically important toward establishing and reinforcing a company’s brand. A consistent presentation among all elements of a company’s communications firmly seats the company’s identity in the customer’s mind. Additionally, unifying the look and feel of materials throughout a company and its myriad of products and services clarifies the existing connections and synergies that exist to present a strong, cohesive identity.

Objectives

A properly designed corporate standard will:

Ouch! Do You Really Think That?

Personal Blog: 
Professional

What You Think About Your Ad Agency and What You Can Do About It

A recent, national survey1 revealed that businesses harbor some not too flattering opinions about their marketing agencies. The three most commonly (and predictably) cited complaints were:

Syndicate content