pmcmullen's blog

There has been a lot of buzz lately about responsive website design. What is it, and is the buzz justified?

I recently attended a series of meetings between our internal team and our search engine optimization partner. The nice thing about sitting through the individual discussions about each of our Search Engine Optimization (SEO) clients is that I heard the current status and future plans for all of them. Because of that, I was able to pick up on some of the key trends that are taking place right now in the mysterious world of SEO.

There has been a lot of talk about a plan to create a personal Internet identification login, officially being called the “Trusted Identity.” At this point details are very hard to come by, and the plan itself is still very vague. I would like to briefly outline the details of the program in a neutral way and encourage everyone to keep an eye on it as the plans become more concrete and accessible.

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Disaster recovery is the process and practice of ensuring that your technical infrastructure is backed up in a way that can be restored should disaster occur. None of us plan on dying tomorrow, but odds are you have life insurance and nobody will question why. Think of a disaster recovery plan to be life insurance for your company’s technology. Simply put, you will wish you had something in place when you need it. Recent weather and natural disasters should be the perfect reminder to all of us that things can happen without warning.

By now, most companies have a website. However, many companies have websites that are subpar for a variety of reasons. Maybe the presentation and organization of information is cluttered, confusing or nonexistent. Maybe the design and functionality are dated. Maybe the content on the website hasn’t been updated since the company opened years ago. The Internet is the largest medium for company research. Does your website leave your customers wanting more, or is it chasing them away?