jlilienthal's blog

“There is no expedient to which a man will not resort in order to avoid the real labor of thinking.”

—       Sir Joshua Reynolds, 18^th century English portrait painter

When considering information in terms of our need to define advertising, we recognize two types, nominally termed as “inside-out” and “outside-in” information.

While reading a political article (actually, more like a screed) the other day, I came across the description of a candidate as an “ectomorph.” Upon quick reflection, I deemed the term descriptively spot on. This in turn led me to consider its variants: endomorph and mesomorph.

Now for those who may not know what these words mean (or are too lazy to look them up), here are their general definitions:

Audio Blog: 

Jack Lilienthal - Failure_Embrace It.mp3

“Success has a thousand fathers; failure is an orphan,” goes the old saying. But failure itself can be positive if lessons learned are applied to future schemes and dreams, turning dismal defeat into incandescent entelechy. No pun intended, but think of the careers of Thomas Edison and the recently deceased Steve Jobs. Both men’s business lives were marked by a spectacular succession of failures. Yet, they endured, and a century apart have become icons of American inventiveness and success.

The older I get, the more people think I know. Or perhaps they hope I can share with them some “keys to successful writing” that will instantly transmogrify their ineluctably leaden sludge into delightful Juvenalian prose… turn their pretentious lucubrations into memorably luculent manuscripts.