jberry's blog

[INFOGRAPHIC] Power Your Marketing Engine With Content Mechanics

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At its essence, creating impactful content requires mechanical precision and deliberate execution. It starts with selecting a topic on which you have considerable expertise, progresses with extensive research, and culminates in the completion of a high-value, finished piece.

Stay Calm, and Rescue Your Smartphone From the Toilet

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I recently did something that I had previously only heard horror stories about: I dropped my smartphone in the toilet. I know, I know. Unthinkable. While you try to erase images of Marlon Brando from the final scene of Apocalypse Now from your mental projector (the horror, the horror), let me share some nuggets of wisdom I gained from this experience.

 

My "Solution" to the Solution Revolution: JUST SAY WHAT YOU DO, ALREADY!

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I saw a commercial last night that nearly made me spit out my Cheerios. A man is riding a bicycle with tower of bread loaves stacked upon his head, happily tossing loaves to various people at every corner of the globe. It was mildly intriguing, in that I had no clue what they were selling, and then I saw the payoff tagline: Solutionism. The New Optimism. What? Solutionism? As a grammar-phile, writer, and one who generally cares about the words people use to express themselves using the king’s English, I was everything but optimistic about another solution spin-off word.

Why I may be the third guy on Pinterest?

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This and other confounding social network happenings

Don’t Let Future Planning Interfere With Current Messaging

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Mixed Messages Confuse Both Internal and External Audiences

You Don’t Need #Tigerblood to Create #Winning Content

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Personal Blog: 
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But you do need an audience…
In the midst of his recent media blitz, Charlie Sheen took over the Twitter-sphere by opening an account and getting over one million followers within 24 hours. The public’s rapid adoption of Sheen’s Twitter account set a new Guinness World Record as the fastest to ever hit one million followers. At present, Sheen has over two million Twitter followers, largely due to the fact his Twitter blog is a public window into an entertaining train wreck in progress (sorry, Charlie).

TriComB2B Blogger Personalities Revealed

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Greetings TriComB2B blog follower. Website analytics tell us that our blogs are consistently among the most read pages on our website. It dawned on me that you, our faithful reader, may not know much about the TriComB2B bloggers responsible for all this content. Sure, our bios might tell you a thing or two about each of us, but that’s only part of the story. Since I’m lucky enough to spend time with these good folks daily, I thought it might be worthwhile to share some inside knowledge about what makes us tick.

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