jberry's blog

[INFOGRAPHIC] Power Your Marketing Engine With Content Mechanics

Personal Blog: 
Professional

At its essence, creating impactful content requires mechanical precision and deliberate execution. It starts with selecting a topic on which you have considerable expertise, progresses with extensive research, and culminates in the completion of a high-value, finished piece.

Stay Calm, and Rescue Your Smartphone From the Toilet

Personal Blog: 
Personal

I recently did something that I had previously only heard horror stories about: I dropped my smartphone in the toilet. I know, I know. Unthinkable. While you try to erase images of Marlon Brando from the final scene of Apocalypse Now from your mental projector (the horror, the horror), let me share some nuggets of wisdom I gained from this experience.

 

My "Solution" to the Solution Revolution: JUST SAY WHAT YOU DO, ALREADY!

Personal Blog: 
Professional

I saw a commercial last night that nearly made me spit out my Cheerios. A man is riding a bicycle with tower of bread loaves stacked upon his head, happily tossing loaves to various people at every corner of the globe. It was mildly intriguing, in that I had no clue what they were selling, and then I saw the payoff tagline: Solutionism. The New Optimism. What? Solutionism? As a grammar-phile, writer, and one who generally cares about the words people use to express themselves using the king’s English, I was everything but optimistic about another solution spin-off word.

Why I may be the third guy on Pinterest?

Personal Blog: 
Professional

This and other confounding social network happenings

Don’t Let Future Planning Interfere With Current Messaging

Personal Blog: 
Professional

Mixed Messages Confuse Both Internal and External Audiences

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