jberry's blog

Why I may be the third guy on Pinterest?

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This and other confounding social network happenings

Don’t Let Future Planning Interfere With Current Messaging

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Mixed Messages Confuse Both Internal and External Audiences

You Don’t Need #Tigerblood to Create #Winning Content

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Personal Blog: 
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But you do need an audience…
In the midst of his recent media blitz, Charlie Sheen took over the Twitter-sphere by opening an account and getting over one million followers within 24 hours. The public’s rapid adoption of Sheen’s Twitter account set a new Guinness World Record as the fastest to ever hit one million followers. At present, Sheen has over two million Twitter followers, largely due to the fact his Twitter blog is a public window into an entertaining train wreck in progress (sorry, Charlie).

TriComB2B Blogger Personalities Revealed

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Greetings TriComB2B blog follower. Website analytics tell us that our blogs are consistently among the most read pages on our website. It dawned on me that you, our faithful reader, may not know much about the TriComB2B bloggers responsible for all this content. Sure, our bios might tell you a thing or two about each of us, but that’s only part of the story. Since I’m lucky enough to spend time with these good folks daily, I thought it might be worthwhile to share some inside knowledge about what makes us tick.

Email and Telephonic Follow Up: Lead Gen’s Classic One-Two Punch

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While everyone wants leads, not everyone wants to pick up the phone. It’s quite common for Sales (with a capital S = those good folks who are dedicated to securing new business) to not want to bother with making cold calls unless the lead is a notch or two above the “Cold” status (capital C = don’t waste my time). At the very least, multi-channel lead-gen campaigns should soften the beaches and qualify that first Sales call (be it phone or appointment) as one that is potentially productive.

SEO Wisdom: An Insider’s Point of View

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I thought I knew a thing or two about search engine optimization (SEO) a year ago. Ignorance, as someone once said, is bliss. Admittedly, I’m probably still in the “know enough to be dangerous” category in terms of my overall SEO expertise. But, my time recommending, deploying, and participating in several SEO projects in the past year has produced a pool of very practical, experiential nuggets of wisdom. Maybe even enough to warrant a top 10 list. Here goes.

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