TriComB2B Blog

April 07, 2014
By John Acquavita - View Blog | View Bio
Professional

When I was growing up, I loved going to the movies. One of the greatest aspects of attending a movie in the ’80s was the iconic voice-over work on movie trailers by Don LaFontaine. It was well worth it to arrive at the theater before the start of the feature just to hear the master at...

April 04, 2014
By Dane Coleman - View Blog | View Bio
Professional

There’s a new trend in the marketing world that is rather frightening, if you ask a PR or content marketing guy like myself. It’s called “native...

April 01, 2014
By John Acquavita - View Blog | View Bio
Professional

This edition of Spotlight On focuses on Jon Berry, easily the best drummer the agency has ever employed in its 30-year history. The Troy, Ohio, native is one of our B2B marketing content editors, tasked with taking complex, technical concepts and procedures and writing about them succinctly so...

March 25, 2014
By Chris Eifert - View Blog | View Bio
Professional

The link between University of Dayton basketball and the Dayton community is a phenomenon I feel only few communities in this country have.

I’m an alumnus and a lifelong fan, but my life hasn’t been long enough to appreciate the full scope of this relationship. I know bits...

March 24, 2014
By Jesse Gifford - View Blog | View Bio
Professional

According to a report from Gartner, worldwide shipments of 3D printers will grow 75 percent this year. The report also predicts that seven of the 50 largest multinational retailers will sell 3D printers through...

March 17, 2014
By Jon Berry - View Blog | View Bio
Professional

How to Reach Our Primary B2B Decision Makers

In the five years that I’ve written B2B marketing copy here at TriComB2B, I’ve discovered that there are distinct similarities in the influencer/buyer audiences we target. Typically, B2B content marketing...

March 11, 2014
By Val Beerbower - View Blog | View Bio
Professional

LinkedIn may be the king of the social media mountain for B2B marketing, but Facebook recently bared its lead-generating teeth in a move that makes it clear it isn’t satisfied with dominating just the B2C markets.

On Feb. 20,...

March 04, 2014
By Jack Lilienthal - View Blog | View Bio
Professional

In past blog posts, I and other TriComB2B associates have opined about the methods of writing effective copy to promote technical products and services. In re-reading these posts, something jumped out at me: While pointing out the need for...

February 24, 2014
By Patrick McMullen - View Blog | View Bio
Professional

Historically, animation and motion graphics on websites were typically built using Flash™ or animated GIFs. After that, video started to take hold. In 2007, Microsoft® released Silverlite®, and since then several other players, such as Adobe AIR, entered the space.

There...

February 17, 2014
By John Acquavita - View Blog | View Bio
Professional

While somewhat related, there is a distinct difference between the two professions. Not everyone is aware of which tasks editors and proofreaders are responsible. My mother often tells people I’m an editor when they ask what I do for a living, in order to avoid having to describe in...