- Our Approach
December 11, 2013
And who will win out: content marketing, SEO, social media or digital marketing for B2B?
It’s the end of the year, and the tendency to reflect on what worked, what didn’t and what’s changing as we move into 2014 is irresistible. And, like classic cliffhangers, the...
December 04, 2013
B2B Buyer Research Observations
There was a point in time when I was graduating from college when I considered a job as a market researcher. Cincinnati is a prime city for research organizations primarily focused on consumers, so there was a regional connection to that job path....
November 27, 2013
Well, tomorrow is Thanksgiving, a time when we reflect upon what we are thankful for in our lives. As an employee of a Best Place to Work, there are plenty of things I am thankful for when it comes to working here: I can wear jeans every day, we get free parking (and on the weekends, too),...
November 20, 2013
If you take a glance at every NFL, NBA, NHL and MLB roster, I can guarantee that you’ll find one common characteristic among them: the old guy. I’m not talking about a geriatric player, but a “veteran” (that’s the term for “old” in professional sports...
November 13, 2013
This edition of Spotlight On focuses on the TriComB2B office nonna, Deborah “Audia” Felzien. She may have “Account Executive” on her business card, but it doesn’t nearly begin to describe what she brings to the table every day.
The eldest of five children...
November 06, 2013
Two years ago, we instituted a tradition here at TriComB2B: an annual Halloween costume contest. Costumes typically range from elaborate to cute to “mailing it in”, but it’s still a fun time nonetheless.
This year’s costumes were no different. As usual, Patrick...
October 30, 2013
1. Tending to use very long words
2. (Of words or expressions) long and ponderous; polysyllabic
As a writer, you naturally want to appear to be a subject matter expert for readers. A basic...
October 16, 2013
Effective Communications in B2B Marketing
As a B2B marketing agency, we often pontificate about the quality of writing in business communications. After all, high-value, high-quality content is the lifeblood of successful execution in B2B marketing. Good writing means different...
October 16, 2013
This blog has showcased multiple types of writing. For instance, we’ve had industry tips, content knowledge, long-form feature biographies, personal entries, and well, Jack’s stuff. However, we’ve never published a quiz. That changes with this blog post.
October 09, 2013
Growing up with social media can make for a hard life. Those awkward middle school years? They’re forever documented on Facebook. But being surrounded by technology and social media for half of my life does have perks, too. Facebook primarily allowed me and my friends a place to share...