- Our Approach
June 30, 2014
Isn’t it a joy to encounter a useful device that is ingeniously easy to use, a complex subject you’ve been struggling with clearly presented in a way that is easy for you to get, or an idea so clever in its simplicity you exclaim, “I wish I had thought of that!”? In the...
June 20, 2014
This is a guest post from our partners at Right On Interactive. They focus on marketing automation and assist TriComB2B with life cycle marketing software for client programs. Today, Right On Interactive...
June 20, 2014
Here and there, we see the words “big data” creeping into marketing publications and blogs as marketers look to engage customers more effectively. There are plenty of new books and articles on the topic emerging every day. But before we try to understand what B2B marketing with big...
June 06, 2014
In my previous B2B content marketing best practices blogs, I discussed the importance of providing educational materials,...
May 23, 2014
“Danged if I knowed.”
Okay, class. The first things we’re going to cover today are the definitions of diction and syntax. Sure, you learned these in grade school, vaguely remembered them in high school, and then allowed them to completely slip from...
May 20, 2014
To me, a thousand words is a lot. It takes me a long time to read text (especially technical text) and digest it, so I need to read at a slower pace than others. However, all too often I get distracted when I read, and then need to re-read the same thing I just read.
May 06, 2014
This is a guest post from our partners at Right On Interactive. They focus on marketing automation and assist TriComB2B with life cycle marketing...
May 02, 2014
Do you remember a Toby Keith song from 2001 called “I Wanna Talk About Me”? While I personally think it’s a hilarious and catchy song, have you ever actually known someone who you would swear Toby Keith must have encountered to even come up with the song’s...
April 21, 2014
So far in this blog series, I’ve focused on content strategies, not the process of content development. But the rubber meets the road in this installment, and it’s time to roll up our sleeves. Here, I’m covering something near and dear to my veracious content developer heart...
April 07, 2014
When I was growing up, I loved going to the movies. One of the greatest aspects of attending a movie in the ’80s was the iconic voice-over work on movie trailers by Don LaFontaine. It was well worth it to arrive at the theater before the start of the feature just to hear the master at...