- Our Approach
September 11, 2014
In a perfect world, a B2B content marketing strategy would incorporate various tactics in a deliberately coordinated fashion. For example, one might launch a new website containing white papers, case studies, a blog, published articles, videos and infographics in a dedicated resources section...
August 26, 2014
Sometimes when we discuss blogging with business marketing professionals, we get that look. You know the one — the one that says, “I’m listening politely, but you’ll never sell me on this because no one looks at blogs and, even if they did, they don’t add any...
July 29, 2014
When you decide to make a major purchase in your personal life (e.g., car, home, boat, engagement ring, etc.), you certainly do your due diligence on it. You read user reviews, compare prices, eliminate risks, and generally do everything in your power to ensure you are making a prudent...
July 22, 2014
Ever since it first aired, “MacGyver” has been and will forever be my all-time favorite TV show. It starred Richard Dean Anderson as a field agent of The Phoenix Foundation, who would regularly traverse the globe on some variation...
July 15, 2014
Technology never stands still. That’s part of its appeal — it conforms to our needs and pushes the boundaries. One of the largest challenges that comes with these changes is understanding which B2B mobile marketing option in the myriad of ever-growing choices is the best one for...
June 30, 2014
Isn’t it a joy to encounter a useful device that is ingeniously easy to use, a complex subject you’ve been struggling with clearly presented in a way that is easy for you to get, or an idea so clever in its simplicity you exclaim, “I wish I had thought of that!”? In the...
June 20, 2014
This is a guest post from our partners at Right On Interactive. They focus on marketing automation and assist TriComB2B with life cycle marketing software for client programs. Today, Right On Interactive...
June 20, 2014
Here and there, we see the words “big data” creeping into marketing publications and blogs as marketers look to engage customers more effectively. There are plenty of new books and articles on the topic emerging every day. But before we try to understand what B2B marketing with big...
June 06, 2014
In my previous B2B content marketing best practices blogs, I discussed the importance of providing educational materials,...
May 23, 2014
“Danged if I knowed.”
Okay, class. The first things we’re going to cover today are the definitions of diction and syntax. Sure, you learned these in grade school, vaguely remembered them in high school, and then allowed them to completely slip from...