- Our Approach
October 16, 2014
I turn 40 in a few weeks, and quite frankly, it’s a little tough for me to deal with. My wife and I have two small children at home, a toddler and a newborn. Needless to say, it’s been a little chaotic in the house. As such, I found myself seeking a method by which to cope with the...
October 16, 2014
Trends come and go. This applies to several facets of our culture such as fashion, music, politics, movies and television, among others. The same principle applies to B2B marketing.
Have you ever thumbed through a magazine and encountered what appears to be copy from the publisher,...
September 30, 2014
In my opinion, Van Halen is unquestionably the greatest rock band in American history. Its lineup has changed somewhat through the years, but the quartet of David Lee Roth on lead vocals, Eddie Van Halen on lead guitar, his brother Alex Van Halen on drums, and Michael Anthony on bass guitar...
September 23, 2014
A language doctor, that is.
Diction and syntax are to the technical writer as algebra and geometry, respectively, are to the engineer. Diction, the precise selection of words, phrases, clauses, etc., is the language of the writer as algebra is the language of...
September 11, 2014
In a perfect world, a B2B content marketing strategy would incorporate various tactics in a deliberately coordinated fashion. For example, one might launch a new website containing white papers, case studies, a blog, published articles, videos and infographics in a dedicated resources section...
August 26, 2014
Sometimes when we discuss blogging with business marketing professionals, we get that look. You know the one — the one that says, “I’m listening politely, but you’ll never sell me on this because no one looks at blogs and, even if they did, they don’t add any...
July 29, 2014
When you decide to make a major purchase in your personal life (e.g., car, home, boat, engagement ring, etc.), you certainly do your due diligence on it. You read user reviews, compare prices, eliminate risks, and generally do everything in your power to ensure you are making a prudent...
July 22, 2014
Ever since it first aired, “MacGyver” has been and will forever be my all-time favorite TV show. It starred Richard Dean Anderson as a field agent of The Phoenix Foundation, who would regularly traverse the globe on some variation...
July 15, 2014
Technology never stands still. That’s part of its appeal — it conforms to our needs and pushes the boundaries. One of the largest challenges that comes with these changes is understanding which B2B mobile marketing option in the myriad of ever-growing choices is the best one for...
June 30, 2014
Isn’t it a joy to encounter a useful device that is ingeniously easy to use, a complex subject you’ve been struggling with clearly presented in a way that is easy for you to get, or an idea so clever in its simplicity you exclaim, “I wish I had thought of that!”? In the...