- Our Approach
December 12, 2014
When developing your marketing plan be sure not to overlook — or worse, take for granted — your channel partners. If you concentrate too much on the end user, you may lose focus on who’s closest to you: your dealers, distributors and reps.
Sure, you know how...
December 08, 2014
In a recent Wall Street Journal article, Steven Pinker, respected experimental psychologist and one of the world’s foremost writers on language, sounded off on the subject of bad writing. Please take five...
December 02, 2014
Have you ever noticed that a breakthrough idea often comes to you when you least expect it—for example, when you’re taking a shower, during your commute to work, while you are waking up or going to sleep, or just daydreaming. Sometimes it pops up while you’re busy working on...
November 25, 2014
I’m an engineer (by degree, anyway). I’ve been accused of being too even keeled — no big highs, no deep lows. Am I void of emotion? Hardly. You just don’t see mine easily.
I’ve probably described the majority of the technical and engineering types out...
November 18, 2014
There has been an onslaught of similar articles to this one recently, so this concept was no surprise to me. No doubt the tides are changing for information retrieval (typically in favor of apps over...
November 12, 2014
To be effective, B2B marketing campaigns and content programs need to be based on clear, convincing stories. As my colleague Jocelyn Hodson recently...
November 05, 2014
In my recent blog, I discussed the importance of LinkedIn in B2B marketing efforts. Not only is it a great platform to connect with others in your industry, but it is also the perfect channel for you to disseminate content and establish thought leadership.
In the B2B social media...
October 31, 2014
I first fell in love with Kevin Spacey watching The Usual Suspects. His role was so understated throughout the movie until the very end, and I was floored when it all came together. As I was wrapping up my degree in communications and sifting through all the required literature...
October 22, 2014
Are you onboard with the world’s largest and most popular professional networking platform? If not, it’s about time for you to join! As of 2014, LinkedIn operates the world’s largest professional network on the Internet.
October 16, 2014
I turn 40 in a few weeks, and quite frankly, it’s a little tough for me to deal with. My wife and I have two small children at home, a toddler and a newborn. Needless to say, it’s been a little chaotic in the house. As such, I found myself seeking a method by which to cope with the...