- Our Approach
March 11, 2014
LinkedIn may be the king of the social media mountain for B2B marketing, but Facebook recently bared its lead-generating teeth in a move that makes it clear it isn’t satisfied with dominating just the B2C markets.
On Feb. 20,...
March 04, 2014
In past blog posts, I and other TriComB2B associates have opined about the methods of writing effective copy to promote technical products and services. In re-reading these posts, something jumped out at me: While pointing out the need for...
February 24, 2014
Historically, animation and motion graphics on websites were typically built using Flash™ or animated GIFs. After that, video started to take hold. In 2007, Microsoft® released Silverlite®, and since then several other players, such as Adobe AIR, entered the space.
February 17, 2014
While somewhat related, there is a distinct difference between the two professions. Not everyone is aware of which tasks editors and proofreaders are responsible. My mother often tells people I’m an editor when they ask what I do for a living, in order to avoid having to describe in...
February 09, 2014
About six years ago, TriComB2B didn’t have the “B2B” in its name, as difficult as that may be 2 believe. In 2008, our agency went through a total rebranding effort in order to redirect our focus from offering general marketing services for all company types to providing more...
February 03, 2014
It’s that time of year when B2B marketing agencies and marketers begin honing marketing plans. Whether to shift priorities and where to allocate scarce and precious marketing funds are top concerns.
Thankfully, Kate Maddox and the great people at Ad Age recently...
January 27, 2014
This edition of Spotlight On focuses on TriComB2B’s latest hire. Brad Beam, a Cleveland native, recently joined our creative team and will focus on producing 3-D renderings and motion graphics. Brad comes to Dayton via Tucson, Ariz. I think you’ll agree that his journey to our...
January 21, 2014
If one of your professional resolutions for 2014 is to incorporate more content marketing into your business-to-business messaging mix, you can’t go wrong with creating a case...
January 15, 2014
The term “content marketing” has been the buzz of the B2B marketing world for the last few years, with more companies seeing the merit in developing content strategies, and more budget dollars invested in content-based marketing programs in 2014. A recent...
January 14, 2014
Our 2013 research project, conducted with the University of Dayton’s School of Business, resulted in some interesting findings about B2B buyers across different industries. Take a look at the key ones, listed in categories below.