- Our Approach
November 25, 2014
I’m an engineer (by degree, anyway). I’ve been accused of being too even keeled — no big highs, no deep lows. Am I void of emotion? Hardly. You just don’t see mine easily.
I’ve probably described the majority of the technical and engineering types out...
November 18, 2014
There has been an onslaught of similar articles to this one recently, so this concept was no surprise to me. No doubt the tides are changing for information retrieval (typically in favor of apps over...
November 12, 2014
To be effective, B2B marketing campaigns and content programs need to be based on clear, convincing stories. As my colleague Jocelyn Hodson recently...
November 05, 2014
In my recent blog, I discussed the importance of LinkedIn in B2B marketing efforts. Not only is it a great platform to connect with others in your industry, but it is also the perfect channel for you to disseminate content and establish thought leadership.
In the B2B social media...
October 31, 2014
I first fell in love with Kevin Spacey watching The Usual Suspects. His role was so understated throughout the movie until the very end, and I was floored when it all came together. As I was wrapping up my degree in communications and sifting through all the required literature...
October 22, 2014
Are you onboard with the world’s largest and most popular professional networking platform? If not, it’s about time for you to join! As of 2014, LinkedIn operates the world’s largest professional network on the Internet.
October 16, 2014
I turn 40 in a few weeks, and quite frankly, it’s a little tough for me to deal with. My wife and I have two small children at home, a toddler and a newborn. Needless to say, it’s been a little chaotic in the house. As such, I found myself seeking a method by which to cope with the...
October 09, 2014
Trends come and go. This applies to several facets of our culture such as fashion, music, politics, movies and television, among others. The same principle applies to B2B marketing.
Have you ever thumbed through a magazine and encountered what appears to be copy from the publisher,...
September 30, 2014
In my opinion, Van Halen is unquestionably the greatest rock band in American history. Its lineup has changed somewhat through the years, but the quartet of David Lee Roth on lead vocals, Eddie Van Halen on lead guitar, his brother Alex Van Halen on drums, and Michael Anthony on bass guitar...
September 23, 2014
A language doctor, that is.
Diction and syntax are to the technical writer as algebra and geometry, respectively, are to the engineer. Diction, the precise selection of words, phrases, clauses, etc., is the language of the writer as algebra is the language of...