- Our Approach
May 23, 2013
When you hear the words “Memorial Day,” what image does that conjure in your mind? Most people instantly think of a day off from work. Some folks may think of firing up a BBQ grill and drinking some cold brews, maybe with friends or family members. Still, others might think of...
May 21, 2013
I recently attended a series of meetings between our internal team and our search engine optimization partner. The nice thing about sitting through the individual discussions about each of our Search Engine Optimization (SEO) clients is that I heard the current status and future plans for all...
May 16, 2013
In late 2012, I wrote a blog about an important fundraiser that I have been a part of for the last two years. The CHA-CHA 2013 event occurred this past weekend, and it could not have been a better collaboration among the...
May 14, 2013
From July 5, 1989, to May 14, 1998, Jerry Seinfeld, George Costanza, Elaine Benes and Cosmo Kramer showed us that a television show about “nothing” could have quite a remarkably strong impact on American culture. Today marks the 15-year anniversary of Seinfeld’s series finale...
Ruskin’s Common Law of Business Balance, Hard Lessons on Price Fixation, and B2B Marketing’s Opportunity
May 09, 2013
While preparing for our recent office relocation, I ran across a quote I’d taped to my desk from John Ruskin, a 19th century English essayist, critic and reformer.
It’s unwise to pay too much, but it is worse to pay too little. When you pay too much, you...
May 07, 2013
So you’ve decided your B2B business should have a mobile app. If not, see my post here first. What steps should you take next? The first step is to find out some more information about the...
May 02, 2013
After months of planning and packing, we closed the doors in our old offices in Vandalia last week for the final time. Keys, fobs and parking passes have all been distributed to each employee. Our new offices on the seventh and ninth floors of Performance Place in downtown Dayton are...
April 30, 2013
Jack Lilienthal is the subject of this edition of Spotlight On, our ongoing feature detailing career highlights of our talented staff members. One can’t discuss TriComB2B without mentioning Jack, the company’s patriarch. He founded TriComB2B in 1984 and quickly built the agency...
April 25, 2013
One year ago this week, to celebrate being named as a Dayton Business Journal’s Best Place to Work, TriComB2B employees were invited to a formal dinner at Performance Place in downtown Dayton —the very near-future home of our agency. In addition to fine wining and dining,...
April 23, 2013
After months of speculation regarding which location the company would be moving to, listening to co-workers debate the pros and cons of each potential spot we could move to, hearing the announcement of our eventual destination, and the performing the prep work involved in getting ready, we...