- Our Approach
April 14, 2009
Historically, secondary research has beaten primary research to the punch with a winning, one-two combination: price and turnaround. For years, few have had the budget for traditional, primary research which takes too long anyway, since we "need to know now" to make next quarter...
April 08, 2009
I went to a MarketingProfs conference last week and attended four great seminars:
- The Art of the Possible: Online Branding Strategies and Tactics by David Plouffe
- The 2009 Economic Impact on B2B Marketing Budgets and Practices by Laura Ramos
- 10 B2B Online...
April 06, 2009
Jon Berry of Troy and Tim Short of Miamisburg have won the first annual TriComB2B Cornhole Invitational against Principals John Buscemi and Chris Eifert. "This is truly a great day," Berry remarked, wiping away tears of joy. After numerous scheduling conflicts, the best-of-three...
April 03, 2009
A month or so ago, I was invited to share my knowledge of alternative (aka renewable) fuels and energy with members of TriComB2B's business development team. After regaling my enrapt audience for 30 minutes on the finer points of concentrated solar power and the processes of converting...
March 20, 2009
It is positively stupefying how little employees know about their company's products - services, customers - markets. With apologies to Nathaniel Hawthorne, the unpardonable sin for marketing people (especially advertising types) is organizational ignorance. You should know...
March 18, 2009
It has been an evolution for me to identify myself as an Ohioan, let alone one that is proud and defensive of what our state has to offer. I confess to being raised in New Jersey, and will forever have a place in my heart for the shore, diners, Bon Jovi and Bruce Springsteen. But I now find...
March 06, 2009
My colleagues often accuse me of deliberately choosing recondite words to intimidate them and, more especially, to reveal the depths of their desperately unlettered lives. In fact, however, etymology has always been a bit of a hobby for me... thereby revealing the desperate depths of my...
March 03, 2009
On a basic level, almost all businesses strive to generate leads – to find prospective clients, learn more about them, present an offering and win the business. The tactics used to directly support lead generation can include outbound telemarketing campaigns, cold calling, direct marketing...
February 24, 2009
In the past few months, the TricomB2B team has been conducting product photography shoots for various clients. Through the process, I have created a photography checklist to use...
February 20, 2009
I have contempt for absolutely everyone in marketing and advertising who claims to be adroit in the art of written communications. Almost without exception, the work of these langorous nitwits is more akin to the affliction of vitiligo than to clear, compelling prose. At their best, their...