TriComB2B Blog
Historically, secondary research has beaten primary research to the punch with a winning, one-two combination: price and turnaround. For years, few have had the budget for traditional, primary research which takes too long anyway, since we "need to know now" to make next quarter...
I went to a MarketingProfs conference last week and attended four great seminars:
- The Art of the Possible: Online Branding Strategies and Tactics by David Plouffe
- The 2009 Economic Impact on B2B Marketing Budgets and Practices by Laura Ramos
- 10 B2B Online...
Jon Berry of Troy and Tim Short of Miamisburg have won the first annual TriComB2B Cornhole Invitational against Principals John Buscemi and Chris Eifert. "This is truly a great day," Berry remarked, wiping away tears of joy. After numerous scheduling conflicts, the best-of-three...
A month or so ago, I was invited to share my knowledge of alternative (aka renewable) fuels and energy with members of TriComB2B's business development team. After regaling my enrapt audience for 30 minutes on the finer points of concentrated solar power and the processes of converting...
It is positively stupefying how little employees know about their company's products - services, customers - markets. With apologies to Nathaniel Hawthorne, the unpardonable sin for marketing people (especially advertising types) is organizational ignorance. You should know...
It has been an evolution for me to identify myself as an Ohioan, let alone one that is proud and defensive of what our state has to offer. I confess to being raised in New Jersey, and will forever have a place in my heart for the shore, diners, Bon Jovi and Bruce Springsteen. But I now find...
My colleagues often accuse me of deliberately choosing recondite words to intimidate them and, more especially, to reveal the depths of their desperately unlettered lives. In fact, however, etymology has always been a bit of a hobby for me... thereby revealing the desperate depths of my...
On a basic level, almost all businesses strive to generate leads – to find prospective clients, learn more about them, present an offering and win the business. The tactics used to directly support lead generation can include outbound telemarketing campaigns, cold calling, direct marketing...
In the past few months, the TricomB2B team has been conducting product photography shoots for various clients. Through the process, I have created a photography checklist to use...
I have contempt for absolutely everyone in marketing and advertising who claims to be adroit in the art of written communications. Almost without exception, the work of these langorous nitwits is more akin to the affliction of vitiligo than to clear, compelling prose. At their best, their...
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Audio Blogs
The following blog entries were read by the author and are available for download [mp3]:
Chris Eifert
Confessions of a Small Business Owner
If I was in Charge
Vote No on Solutions
Erin Paulson
See You on Facebook
Trial and Error Research
Jack Lilienthal
Failure - Embrace it
Ready, Fire, Aim
Bursting Green Bubbles
Know Thy Customer
The Brand
Where's the Pride, the Passion?
Jon Berry
Future Planning
Website Trifecta
Winning Content
John Acquavita
Pet Peeves
The Work Wife
A Real Education
Company Occupying Seventh and Ninth Floors of Performance Place
DAYTON, Ohio, April 25, 2013 — TriComB2B, a BtoB...
Only Southwest Ohio-headquartered Agency to Receive Industry Honor
VANDALIA, Ohio March 13, 2013 — TriComB2B, a Dayton-...
