- Our Approach
October 19, 2010
I have often been derided by the IT technology twits for writing my manuscripts – from the simplest one-page ad to an entire website – in longhand. Despite their assertions about composing the piece more quickly and editing it more easily, I have always responded that with pencil in...
October 11, 2010
TriComB2B believes that virtual events are becoming essential for B2B marketers. With more and more companies searching for ways to supplement or replace live events, marketers are looking to expand on their investment and increase ROI. From reducing travel budgets to embracing green initiatives...
October 01, 2010
While everyone wants leads, not everyone wants to pick up the phone. It’s quite common for Sales (with a capital S = those good folks who are dedicated to securing new business) to not want to bother with making cold calls unless the lead is a notch or two above the “Cold”...
September 27, 2010
It’s football season. So if you’re a fan, you’ve probably heard the trite expression “Statistics are for losers” from your favorite sports radio talk show host by now. No doubt, teams and fans that point to the game stats rather than the scoreboard are generally...
September 20, 2010
This last week I had the opportunity to attend this year's ExactTarget Connections Conference. So what exactly is the conversation and how do you go about fueling it? CEO & Co-founder Scott Dorsey probably described it best when...
September 08, 2010
Did you ever play the hot potato game as a child? I know that some of the tech-savvy and sophisticated kids of today might not consider this game entertaining, but, as a child, I thought it was fun. The game is designed to be fast-paced and high-pressured, and it leaves only one sucker standing...
September 02, 2010
Advertising trade pubs, especially in B2B marketing reports, love to get excited about technology buzzwords. The current hot word being asked for is HTML5. I want to take an opportunity to review what HTML5 means. I hope to describe what it can do now, and why everyone is so excited. I also...
August 17, 2010
....but I spend a lot of time on social media sites while I am at work. To clarify, this does not mean that I am on Facebook all day, checking status updates from my high school friends. But I am on Twitter and blogs daily, with the topics ranging from B2B marketing trends to innovations in...
August 03, 2010
Several items caught my eye this past week; all were concerned with marketing or the lack thereof.
First, Wal-Mart, the colossus of Bentonville. A WSJ story related how Wal-Mart just can't seem to get its apparel strategy together: "Wal-Mart has suffered from not knowing who...
July 23, 2010
A Dayton Daily News article recently described a robotics company making a pioneering move to become a manufacturer of hubless wind turbines to supplement power for businesses, institutions and property owners. http://bit.ly/9ct79q. This article combines two of...