- Our Approach
April 14, 2010
I thought I knew a thing or two about search engine optimization (SEO) a year ago. Ignorance, as someone once said, is bliss. Admittedly, I’m probably still in the “know enough to be dangerous” category in terms of my overall SEO expertise. But, my time recommending,...
April 08, 2010
Tormented people are said to be "pursued by the Furies." And nothing torments me more than work produced with the attitude of: "It's good enough."
If you have any pride, any passion for the fruits of your toil, you will always give your best effort no matter how...
March 29, 2010
A client recently asked us to take a deep dive on one of their solution sets. Something wasn’t right. If one took a sample from their sales forces’ presentation slide decks, the language used and stated value propositions were complex and inconsistent. A couple years of internal...
March 24, 2010
Unemployment numbers are always reported on in the news, along with monthly GDP and other economic health indicators. Since becoming a tax-paying citizen, I tend to listen, absorb briefly, and move on. I know what the numbers generally mean and have not worried about them much until the last...
March 17, 2010
First off, what is a content management system (CMS)?
A CMS is an application that allows for an organized and collaborative approach to create and edit the content and data on a Web site. It also keeps your data and content completely separate from your Web site. Now, what does this...
March 05, 2010
Not long ago (or at least it seems to me) there was a quite memorable TV ad sponsored by IBM (I think). Two young hot-shot IT types are pitching this senior VP on ways to make his website "really cool." After several proposals, the grizzled salesman stares coldly at the young bucks...
February 24, 2010
From a traditional perspective, branding within B2B can be an attractive idea. We all know how powerful branding is within the world of B2C. Just ask my 5-year-old son, who requests Kraft Macaroni and Cheese, Mott’s Applesauce, Capri Sun juice boxes, etc., daily. If it works...
February 16, 2010
I’ve wanted to talk about proofreading for some time, but in the age of texting and tweeting I thought: to what avail? A recent subhead in a prestigious trade journal, however, revived my determination to do so. It read:
“Use this method to allogate (sic) limited...
February 02, 2010
The other day I was working on an online survey script for a customer. Midway through the project, I found myself overcome by the temptation to sneak in a few bonus questions in the hopes of picking up some extra intelligence. I added a couple of harmless questions and went home. After a good...
January 25, 2010
Across industries, product development entails all types of activities, from market research to testing and launch to market. Research tells us that with the product developed and ready for sale, many companies simply pass it along to sales and hope for the best. A recent study published by...