- Our Approach
August 17, 2010
....but I spend a lot of time on social media sites while I am at work. To clarify, this does not mean that I am on Facebook all day, checking status updates from my high school friends. But I am on Twitter and blogs daily, with the topics ranging from B2B marketing trends to innovations in...
August 03, 2010
Several items caught my eye this past week; all were concerned with marketing or the lack thereof.
First, Wal-Mart, the colossus of Bentonville. A WSJ story related how Wal-Mart just can't seem to get its apparel strategy together: "Wal-Mart has suffered from not knowing who...
July 23, 2010
A Dayton Daily News article recently described a robotics company making a pioneering move to become a manufacturer of hubless wind turbines to supplement power for businesses, institutions and property owners. http://bit.ly/9ct79q. This article combines two of...
July 20, 2010
(VANDALIA, OH) – Dan Williams, photographer and graphic artist for TriComB2B, attended the 2010 Dayton Air Show this weekend. Shown below are just a few of the hundreds of photographs he captured during the event.
July 02, 2010
Nothing exasperates me more than this: "I need some fast copy for a full-page ad." Well, Sisyphus needs some relief from his agonies, too. Come to think of it, I'd rather roll a large boulder uphill only to have it eternally roll down on top of me than to acquiesce to this request...
June 25, 2010
Fashion styles have always fascinated me. I am constantly amazed as styles keep changing. I have seen teens wearing: mismatched plaids, circles and colors in their outfits; underwear showing from low-hanging, beltless pants; huge amounts of skin and undergarments showing from skin-tight shirts...
June 17, 2010
By now, most companies have a website. However, many companies have websites that are subpar for a variety of reasons. Maybe the presentation and organization of information is cluttered, confusing or nonexistent. Maybe the design and functionality are dated. Maybe the content on the website...
June 10, 2010
A Year in the Lifecycle of an SEO Program
In the mysterious and misunderstood world that is search engine optimization (SEO), one of the most difficult things to explain to clients with new programs is why organic (non-PPC) results won’t be instantaneous. You’ve selected...
June 02, 2010
Many marketing executives are more likely to approach a marketing plan with a “ready-fire-aim” solution than a well-reasoned, targeted plan of attack. And frankly, many marketers don’t really know what a marketing plan is or what the difference is between strategies and...
May 21, 2010
This month I had the privilege of attending the CMS Expo in Evanston, IL, just outside of Chicago. This was my first time to Chicago and I know now why they call it "The Windy City." No, the people there are not full of hot air, it really was very windy.
CMS Expo brought...