- Our Approach
April 06, 2011
First, let me say that I’ve been as guilty as anyone when it comes to abusing the English language to make a simple business concept sound overly complex and sophisticated. I obviously suffer from some type of professional self-esteem issue. Why else would I subject my peers and co-workers...
April 01, 2011
I recently had the opportunity to attend my first DrupalCon. DrupalCon 2011 was held in Chicago at the Sheraton Chicago Hotel, otherwise known as the Drupal Tower. There were an estimated 3,000 attendees from about 37 countries...
March 24, 2011
Let’s see… a 60-year-old nuclear power plant with first generation technology was hit by a massive earthquake and a vast tsunami. The electricity supply failed and knocked out the reactor cooling system. The containment buildings began to explode from vented hydrogen and exposed...
March 21, 2011
Holy Schnikes! I was just looking at the latest SEO report for our own website. Then I double checked the rankings myself to make sure there wasn’t some mistake. TriComB2B ranked #1 in Google for “B2B Advertising Agencies?” #1 for “B2B Marketing Agency?” Little ol...
February 16, 2011
After watching this year’s Super Bowl, I was, for the most part, disappointed in the advertising we all had been waiting to see. Honestly…dogs, crotch kicks, thought bubbles with potty humor one-liners, and more dogs? It felt like my buddies from high school and I got together and...
January 14, 2011
One of the things I often hear when discussing SEO is that its results are not measurably linked to the bottom line. I’m just not seeing the conversions, some may say. Ah, there’s that word: conversions… the holy grail of any marketing effort. So what does a conversion mean in...
January 06, 2011
December 28, 2010
Earlier this month a man I respect and most associate with the term "B2B Marketing" declared B2B to be dead. I think he described it as being obsolete. My...
November 30, 2010
I guess it all started in MBA schools during the '80s when it was solemnly proclaimed that Black & Decker did not make quarter-inch drill bits, but quarter-inch holes. This undoubtedly triggered the escalating stupidity of brand managers to identify their products not for what they are,...
November 16, 2010
TriComB2B's Virtual Experience Is Now Open!
Join us and our partner companies, PurpleTrout, ExactTarget and Acadia Lead Management Services, today to learn more about virtual events, email marketing,...