- Our Approach
August 09, 2011
Well, crap. Here we go again. It doesn’t seem too long ago that the first credit crisis hit and now, although the causes are quite different, we face another round of serious uncertainty. Last week, after watching the S&P 500 drop seven percent in a day, one financial pundit suggested...
August 02, 2011
Once again proving that alternative energy zealots live in an alternative world while simultaneously confirming the immutable laws of physics (and often those of economics) and that engineering truths always triumph over green dreams, I offer the following news items:
July 29, 2011
That is the question, and oftentimes it shouldn’t be. I recently read a couple of articles passed along by my co-worker, Jesse Gifford, listing reasons why mobile applications are overrated in the “web versus mobile” wars....
July 27, 2011
A few weeks ago, I arrived at the office in a tizzy, which some would say is not uncommon. This day, however, I was especially irritated by the headline of the Dayton Daily News (...
July 07, 2011
June 30, 2011
Greetings TriComB2B blog follower. Website analytics tell us that our blogs are consistently among the most read pages on our website. It dawned on me that you, our faithful reader, may not know much about the TriComB2B bloggers responsible for all this content. Sure, our...
June 14, 2011
Disaster recovery is the process and practice of ensuring that your technical infrastructure is backed up in a way that can be restored should disaster occur. None of us plan on dying tomorrow, but odds are you have life insurance and nobody will question why. Think of a disaster recovery plan...
May 27, 2011
One of my wonderful colleagues, Amber Hargett , recently shared with me that she broke up with Facebook. It had become too much of a time drain in her life, and I can understand that. It made me ask…are we all too obsessed with...
May 16, 2011
A few weeks ago, I attended Second Wind’s Account Executive College training. As part of our final exam, I was asked to describe what I thought the future of the advertising agency business would be like. In thinking about this, I realized how fortunate I am to have begun my career as an...
May 09, 2011
We are currently working on a redesign of a new client’s logo and graphic system. An important part of the system is color. Color gives the brand individuality, expressiveness and consistency.