- Our Approach
June 14, 2011
Disaster recovery is the process and practice of ensuring that your technical infrastructure is backed up in a way that can be restored should disaster occur. None of us plan on dying tomorrow, but odds are you have life insurance and nobody will question why. Think of a disaster recovery plan...
May 27, 2011
One of my wonderful colleagues, Amber Hargett , recently shared with me that she broke up with Facebook. It had become too much of a time drain in her life, and I can understand that. It made me ask…are we all too obsessed with...
May 16, 2011
A few weeks ago, I attended Second Wind’s Account Executive College training. As part of our final exam, I was asked to describe what I thought the future of the advertising agency business would be like. In thinking about this, I realized how fortunate I am to have begun my career as an...
May 09, 2011
We are currently working on a redesign of a new client’s logo and graphic system. An important part of the system is color. Color gives the brand individuality, expressiveness and consistency.
May 02, 2011
The happy talk and blatherskite surrounding the practicality of wind and solar energy as baseload power for the U.S. is either naïve, delusional, willfully ignorant or all of the above. Politicians, environmentalists and even liberal arts graduates should know better by simply applying some...
April 15, 2011
About a year ago, we decided to embark on an ambitious journey – the pursuit of research about the B2B buyer. Not the B2B marketer, or the B2B salesperson, or the B2B C-level individual. We wanted to know how the actual buyer of products or services in the...
April 06, 2011
First, let me say that I’ve been as guilty as anyone when it comes to abusing the English language to make a simple business concept sound overly complex and sophisticated. I obviously suffer from some type of professional self-esteem issue. Why else would I subject my peers and co-workers...
April 01, 2011
I recently had the opportunity to attend my first DrupalCon. DrupalCon 2011 was held in Chicago at the Sheraton Chicago Hotel, otherwise known as the Drupal Tower. There were an estimated 3,000 attendees from about 37 countries...
March 24, 2011
Let’s see… a 60-year-old nuclear power plant with first generation technology was hit by a massive earthquake and a vast tsunami. The electricity supply failed and knocked out the reactor cooling system. The containment buildings began to explode from vented hydrogen and exposed...
March 21, 2011
Holy Schnikes! I was just looking at the latest SEO report for our own website. Then I double checked the rankings myself to make sure there wasn’t some mistake. TriComB2B ranked #1 in Google for “B2B Advertising Agencies?” #1 for “B2B Marketing Agency?” Little ol...