- Our Approach
May 02, 2011
The happy talk and blatherskite surrounding the practicality of wind and solar energy as baseload power for the U.S. is either naïve, delusional, willfully ignorant or all of the above. Politicians, environmentalists and even liberal arts graduates should know better by simply applying some...
April 15, 2011
About a year ago, we decided to embark on an ambitious journey – the pursuit of research about the B2B buyer. Not the B2B marketer, or the B2B salesperson, or the B2B C-level individual. We wanted to know how the actual buyer of products or services in the...
April 06, 2011
First, let me say that I’ve been as guilty as anyone when it comes to abusing the English language to make a simple business concept sound overly complex and sophisticated. I obviously suffer from some type of professional self-esteem issue. Why else would I subject my peers and co-workers...
April 01, 2011
I recently had the opportunity to attend my first DrupalCon. DrupalCon 2011 was held in Chicago at the Sheraton Chicago Hotel, otherwise known as the Drupal Tower. There were an estimated 3,000 attendees from about 37 countries...
March 24, 2011
Let’s see… a 60-year-old nuclear power plant with first generation technology was hit by a massive earthquake and a vast tsunami. The electricity supply failed and knocked out the reactor cooling system. The containment buildings began to explode from vented hydrogen and exposed...
March 21, 2011
Holy Schnikes! I was just looking at the latest SEO report for our own website. Then I double checked the rankings myself to make sure there wasn’t some mistake. TriComB2B ranked #1 in Google for “B2B Advertising Agencies?” #1 for “B2B Marketing Agency?” Little ol...
February 16, 2011
After watching this year’s Super Bowl, I was, for the most part, disappointed in the advertising we all had been waiting to see. Honestly…dogs, crotch kicks, thought bubbles with potty humor one-liners, and more dogs? It felt like my buddies from high school and I got together and...
January 14, 2011
One of the things I often hear when discussing SEO is that its results are not measurably linked to the bottom line. I’m just not seeing the conversions, some may say. Ah, there’s that word: conversions… the holy grail of any marketing effort. So what does a conversion mean in...
January 06, 2011