TriComB2B Blog

October 07, 2011
By John Acquavita - View Blog | View Bio
Personal

In an office setting, people discuss lots of things, from mundane conversations about the weather, to potential client projects, and every now and then, pop culture. The other day, by chance, I happened to find out that a co-worker of mine,...

October 04, 2011
By John Acquavita - View Blog | View Bio
Personal

In November, the college where I earned my undergraduate degree will be hosting Homecoming. For me, it marks 15 years since I walked on stage there, received my diploma, and began my life working in the “real world.”

I crunched some numbers, and I never really stopped to...

October 04, 2011
By Erin Paulson - View Blog | View Bio
Professional

Our 2011 research project resulted in some interesting findings about B2B buyers across different industries. Take a look at the key findings, listed in categories below.

Social Media and the B2B Buyer

Go mobile in B2B. 59% of survey respondents use...

September 29, 2011
By John Acquavita - View Blog | View Bio
professional

I had the opportunity to meet with several co-workers during my first week. One thing all the meetings had in common was that they all wanted to get to know me not as a professional proofreader, but as a human being. They wanted to know what makes me who I am, and they shared some personal...

September 28, 2011
By John Acquavita - View Blog | View Bio
personal

Seems I'm spending half my life saying long goodbyes.
On the edges of a knife, I leave it all behind.
In another place and time, I'll find where I belong.
But until that day arrives, I, I, I guess I'll be moving on.

These are lyrics in “Stranger in...

September 28, 2011
By Chris Eifert - View Blog | View Bio
Professional

In my experience, B2B marketers have proven to be excellent collaborators. We constantly share best practices, tactical preferences, measures of efficacy, and budget spending trends through a variety of media, whether we’re responding to research requests or sharing ideas across social...

September 28, 2011
By Jack Lilienthal - View Blog | View Bio
professional

A recent WSJ article caught my attention. A study revealed that minority children spend about thirteen hours a day and white children about eight-and-one-half hours daily lost in their electronic contraptions. A clinical psychologist at Children’s National Medical Center in Washington, D.C...

September 28, 2011
By Chris Eifert - View Blog | View Bio
professional

I just finished editing a research report we’ve been working on that explores several aspects of the considered purchase process. We surveyed hundreds of decision makers from a variety of B2B markets. Because we spend the majority of our time in the “communications” segment of...

September 28, 2011
By Jack Lilienthal - View Blog | View Bio
professional

I’ve wanted to talk about proofreading for some time, but in the age of texting and tweeting I thought: to what avail? A recent subhead in a prestigious trade journal, however, revived my determination to do so. It read:

“Use this method to allogate (sic) limited...

September 28, 2011
By Jon Berry - View Blog | View Bio
Professional

But you do need an audience…
In the midst of his recent media blitz, Charlie Sheen took over the Twitter-sphere by opening an account and getting over one million followers within 24 hours. The public’s rapid adoption of Sheen’s Twitter account set a...