- Our Approach
September 28, 2011
Mixed Messages Confuse Both Internal and External Audiences
It’s a fact of life that every business must evolve to remain competitive. Shifting economic and industry-specific conditions make this more of a priority for some businesses than others. Regardless of...
September 16, 2011
Perhaps the single greatest impediment to clear communications is the argot. Without doubt, the greatest offenders (outside government bureaucrats, of course) are B2B marketing communicators. The argot (silent “t’) is an insider’s slang (i.e., code words and phrases) created to...
September 08, 2011
I’m always on the lookout for great advertising. I constantly check out Communication Arts magazine or go online to AdsOfTheWorld.com to see what my peers pick as the best examples of my craft in the world. What I’m particularly...
August 18, 2011
I suppose it is just human nature to take for granted that we will live a long life, and be able to achieve all of the milestones that we hope to accomplish when we think about our future. I know that I do this, and am always daydreaming of the things that I will do or experience … later...
August 09, 2011
Well, crap. Here we go again. It doesn’t seem too long ago that the first credit crisis hit and now, although the causes are quite different, we face another round of serious uncertainty. Last week, after watching the S&P 500 drop seven percent in a day, one financial pundit suggested...
August 02, 2011
Once again proving that alternative energy zealots live in an alternative world while simultaneously confirming the immutable laws of physics (and often those of economics) and that engineering truths always triumph over green dreams, I offer the following news items:
July 29, 2011
That is the question, and oftentimes it shouldn’t be. I recently read a couple of articles passed along by my co-worker, Jesse Gifford, listing reasons why mobile applications are overrated in the “web versus mobile” wars....
July 27, 2011
A few weeks ago, I arrived at the office in a tizzy, which some would say is not uncommon. This day, however, I was especially irritated by the headline of the Dayton Daily News (...
July 07, 2011
June 30, 2011
Greetings TriComB2B blog follower. Website analytics tell us that our blogs are consistently among the most read pages on our website. It dawned on me that you, our faithful reader, may not know much about the TriComB2B bloggers responsible for all this content. Sure, our...