TriComB2B Blog

September 28, 2011
By Chris Eifert - View Blog | View Bio
Professional

In my experience, B2B marketers have proven to be excellent collaborators. We constantly share best practices, tactical preferences, measures of efficacy, and budget spending trends through a variety of media, whether we’re responding to research requests or sharing ideas across social...

September 28, 2011
By Jack Lilienthal - View Blog | View Bio
professional

A recent WSJ article caught my attention. A study revealed that minority children spend about thirteen hours a day and white children about eight-and-one-half hours daily lost in their electronic contraptions. A clinical psychologist at Children’s National Medical Center in Washington, D.C...

September 28, 2011
By Chris Eifert - View Blog | View Bio
professional

I just finished editing a research report we’ve been working on that explores several aspects of the considered purchase process. We surveyed hundreds of decision makers from a variety of B2B markets. Because we spend the majority of our time in the “communications” segment of...

September 28, 2011
By Jack Lilienthal - View Blog | View Bio
professional

I’ve wanted to talk about proofreading for some time, but in the age of texting and tweeting I thought: to what avail? A recent subhead in a prestigious trade journal, however, revived my determination to do so. It read:

“Use this method to allogate (sic) limited...

September 28, 2011
By Jon Berry - View Blog | View Bio
Professional

But you do need an audience…
In the midst of his recent media blitz, Charlie Sheen took over the Twitter-sphere by opening an account and getting over one million followers within 24 hours. The public’s rapid adoption of Sheen’s Twitter account set a...

September 28, 2011
By Erin Paulson - View Blog | View Bio
personal

Amy Chua’s new book, “Battle Hymn of the Tiger Mother,” was released in early January and immediately created intense debate among the mothers of the Western world. Chua started out her book with the intent of sharing how Chinese parents raise stereotypically successful kids,...

September 28, 2011
By Jack Lilienthal - View Blog | View Bio
professional

The older I get, the more people think I know. Or perhaps they hope I can share with them some “keys to successful writing” that will instantly transmogrify their ineluctably leaden sludge into delightful Juvenalian prose… turn their pretentious lucubrations into memorably...

September 28, 2011
By Patrick McMullen - View Blog | View Bio
professional

There has been a lot of talk about a plan to create a personal Internet identification login, officially being called the “Trusted Identity.” At this point details are very hard to come by, and the plan itself is still very vague. I would like to briefly outline the details of the...

September 28, 2011
By Chris Eifert - View Blog | View Bio
Professional

A marketing New Year’s Resolution…something tells me this blog has been written before. But I’m feeling especially lucid today despite holiday over-indulgence. In fact, “my mind is a raging torrent, flooded with rivulets of thought cascading into a waterfall of creative...

September 28, 2011
By Jon Berry - View Blog | View Bio
Professional

Mixed Messages Confuse Both Internal and External Audiences
It’s a fact of life that every business must evolve to remain competitive. Shifting economic and industry-specific conditions make this more of a priority for some businesses than others. Regardless of...