- Our Approach
July 27, 2011
A few weeks ago, I arrived at the office in a tizzy, which some would say is not uncommon. This day, however, I was especially irritated by the headline of the Dayton Daily News (...
July 07, 2011
June 30, 2011
Greetings TriComB2B blog follower. Website analytics tell us that our blogs are consistently among the most read pages on our website. It dawned on me that you, our faithful reader, may not know much about the TriComB2B bloggers responsible for all this content. Sure, our...
June 14, 2011
Disaster recovery is the process and practice of ensuring that your technical infrastructure is backed up in a way that can be restored should disaster occur. None of us plan on dying tomorrow, but odds are you have life insurance and nobody will question why. Think of a disaster recovery plan...
May 27, 2011
One of my wonderful colleagues, Amber Hargett , recently shared with me that she broke up with Facebook. It had become too much of a time drain in her life, and I can understand that. It made me ask…are we all too obsessed with...
May 16, 2011
A few weeks ago, I attended Second Wind’s Account Executive College training. As part of our final exam, I was asked to describe what I thought the future of the advertising agency business would be like. In thinking about this, I realized how fortunate I am to have begun my career as an...
May 09, 2011
We are currently working on a redesign of a new client’s logo and graphic system. An important part of the system is color. Color gives the brand individuality, expressiveness and consistency.
May 02, 2011
The happy talk and blatherskite surrounding the practicality of wind and solar energy as baseload power for the U.S. is either naïve, delusional, willfully ignorant or all of the above. Politicians, environmentalists and even liberal arts graduates should know better by simply applying some...
April 15, 2011
About a year ago, we decided to embark on an ambitious journey – the pursuit of research about the B2B buyer. Not the B2B marketer, or the B2B salesperson, or the B2B C-level individual. We wanted to know how the actual buyer of products or services in the...
April 06, 2011
First, let me say that I’ve been as guilty as anyone when it comes to abusing the English language to make a simple business concept sound overly complex and sophisticated. I obviously suffer from some type of professional self-esteem issue. Why else would I subject my peers and co-workers...