- Our Approach
November 16, 2010
TriComB2B's Virtual Experience Is Now Open!
Join us and our partner companies, PurpleTrout, ExactTarget and Acadia Lead Management Services, today to learn more about virtual events, email marketing,...
November 15, 2010
I returned Saturday, November 6 from the beautiful Breezes Runaway Bay, near Ocho Rios, Jamaica. I avoided Jamaica as a vacation destination because of the bad press due to crime, drugs, and pushy culture, but after a week on the island, I can confidently say the bad is blown out of proportion...
November 02, 2010
As a professional marketer (and always in B2B), I have witnessed a true evolution in the B2B tradeshow. One of my very first tradeshow experiences was at a Gartner event as an attendee, and the positive experience that I had continues to assist in my belief in Gartner as a highly relevant and...
October 19, 2010
I have often been derided by the IT technology twits for writing my manuscripts – from the simplest one-page ad to an entire website – in longhand. Despite their assertions about composing the piece more quickly and editing it more easily, I have always responded that with pencil in...
October 11, 2010
TriComB2B believes that virtual events are becoming essential for B2B marketers. With more and more companies searching for ways to supplement or replace live events, marketers are looking to expand on their investment and increase ROI. From reducing travel budgets to embracing green initiatives...
October 01, 2010
While everyone wants leads, not everyone wants to pick up the phone. It’s quite common for Sales (with a capital S = those good folks who are dedicated to securing new business) to not want to bother with making cold calls unless the lead is a notch or two above the “Cold”...
September 27, 2010
It’s football season. So if you’re a fan, you’ve probably heard the trite expression “Statistics are for losers” from your favorite sports radio talk show host by now. No doubt, teams and fans that point to the game stats rather than the scoreboard are generally...
September 20, 2010
This last week I had the opportunity to attend this year's ExactTarget Connections Conference. So what exactly is the conversation and how do you go about fueling it? CEO & Co-founder Scott Dorsey probably described it best when...
September 08, 2010
Did you ever play the hot potato game as a child? I know that some of the tech-savvy and sophisticated kids of today might not consider this game entertaining, but, as a child, I thought it was fun. The game is designed to be fast-paced and high-pressured, and it leaves only one sucker standing...
September 02, 2010
Advertising trade pubs, especially in B2B marketing reports, love to get excited about technology buzzwords. The current hot word being asked for is HTML5. I want to take an opportunity to review what HTML5 means. I hope to describe what it can do now, and why everyone is so excited. I also...