TriComB2B Blog

September 28, 2011
By Jon Berry - View Blog | View Bio
Professional

But you do need an audience…
In the midst of his recent media blitz, Charlie Sheen took over the Twitter-sphere by opening an account and getting over one million followers within 24 hours. The public’s rapid adoption of Sheen’s Twitter account set a...

September 28, 2011
By Erin Paulson - View Blog | View Bio
personal

Amy Chua’s new book, “Battle Hymn of the Tiger Mother,” was released in early January and immediately created intense debate among the mothers of the Western world. Chua started out her book with the intent of sharing how Chinese parents raise stereotypically successful kids,...

September 28, 2011
By Jack Lilienthal - View Blog | View Bio
professional

The older I get, the more people think I know. Or perhaps they hope I can share with them some “keys to successful writing” that will instantly transmogrify their ineluctably leaden sludge into delightful Juvenalian prose… turn their pretentious lucubrations into memorably...

September 28, 2011
By Patrick McMullen - View Blog | View Bio
professional

There has been a lot of talk about a plan to create a personal Internet identification login, officially being called the “Trusted Identity.” At this point details are very hard to come by, and the plan itself is still very vague. I would like to briefly outline the details of the...

September 28, 2011
By Chris Eifert - View Blog | View Bio
Professional

A marketing New Year’s Resolution…something tells me this blog has been written before. But I’m feeling especially lucid today despite holiday over-indulgence. In fact, “my mind is a raging torrent, flooded with rivulets of thought cascading into a waterfall of creative...

September 28, 2011
By Jon Berry - View Blog | View Bio
Professional

Mixed Messages Confuse Both Internal and External Audiences
It’s a fact of life that every business must evolve to remain competitive. Shifting economic and industry-specific conditions make this more of a priority for some businesses than others. Regardless of...

September 16, 2011
By Jack Lilienthal - View Blog | View Bio
professional

Perhaps the single greatest impediment to clear communications is the argot. Without doubt, the greatest offenders (outside government bureaucrats, of course) are B2B marketing communicators. The argot (silent “t’) is an insider’s slang (i.e., code words and phrases) created to...

September 08, 2011
By John Nagy - View Blog | View Bio
Professional

I’m always on the lookout for great advertising. I constantly check out Communication Arts magazine or go online to AdsOfTheWorld.com to see what my peers pick as the best examples of my craft in the world. What I’m particularly...

August 18, 2011
By Erin Paulson - View Blog | View Bio
personal

I suppose it is just human nature to take for granted that we will live a long life, and be able to achieve all of the milestones that we hope to accomplish when we think about our future. I know that I do this, and am always daydreaming of the things that I will do or experience … later...

August 09, 2011
By Chris Eifert - View Blog | View Bio
professional

Well, crap. Here we go again. It doesn’t seem too long ago that the first credit crisis hit and now, although the causes are quite different, we face another round of serious uncertainty. Last week, after watching the S&P 500 drop seven percent in a day, one financial pundit suggested...