TriComB2B Blog

October 20, 2011
By John Acquavita - View Blog | View Bio
Personal

When I was a teenager, I was very close friends with a girl named Christie. We would often talk for hours at a time, seemingly about everything and nothing at all. We discussed who we were dating, our goals, dreams, aspirations, and about the frustrations of being so close to the freedom of...

October 18, 2011
By Erin Paulson - View Blog | View Bio
Professional

We hosted our first webinar last week, and I thought it was a good experience on a variety of levels. Webinars have been a part of the B2B marketing mix for quite some time, and advocates cite webinars as perfect choices for brand...

October 14, 2011
By John Acquavita - View Blog | View Bio
Personal

I think people by nature are social creatures. It’s almost as if we come up with excuses to get together and socialize about something, whether it’s sports, the weather, movies, television shows, or just to be in the presence of other people and avoid boredom.

The great...

October 12, 2011
By Jack Lilienthal - View Blog | View Bio
Professional

The great stories from Greek, Rome, and Norse mythology are the fountainhead of all literature and classical performing arts. Come to think of it, Broadway-type musicals as well. Stories from “King Lear” to “Cinderella” are directly related to Ovid, Pindar, Hesiod,...

October 07, 2011
By John Acquavita - View Blog | View Bio
Personal

In an office setting, people discuss lots of things, from mundane conversations about the weather, to potential client projects, and every now and then, pop culture. The other day, by chance, I happened to find out that a co-worker of mine,...

October 04, 2011
By John Acquavita - View Blog | View Bio
Personal

In November, the college where I earned my undergraduate degree will be hosting Homecoming. For me, it marks 15 years since I walked on stage there, received my diploma, and began my life working in the “real world.”

I crunched some numbers, and I never really stopped to...

October 04, 2011
By Erin Paulson - View Blog | View Bio
Professional

Our 2011 research project resulted in some interesting findings about B2B buyers across different industries. Take a look at the key findings, listed in categories below.

Social Media and the B2B Buyer

Go mobile in B2B. 59% of survey respondents use...

September 29, 2011
By John Acquavita - View Blog | View Bio
professional

I had the opportunity to meet with several co-workers during my first week. One thing all the meetings had in common was that they all wanted to get to know me not as a professional proofreader, but as a human being. They wanted to know what makes me who I am, and they shared some personal...

September 28, 2011
By John Acquavita - View Blog | View Bio
personal

Seems I'm spending half my life saying long goodbyes.
On the edges of a knife, I leave it all behind.
In another place and time, I'll find where I belong.
But until that day arrives, I, I, I guess I'll be moving on.

These are lyrics in “Stranger in...

September 28, 2011
By Chris Eifert - View Blog | View Bio
Professional

In my experience, B2B marketers have proven to be excellent collaborators. We constantly share best practices, tactical preferences, measures of efficacy, and budget spending trends through a variety of media, whether we’re responding to research requests or sharing ideas across social...