- Our Approach
December 01, 2011
As a proofreader, I review a lot of copy. That should go without saying. The overwhelming majority of it is written well. There will always be errors in copy, such as spelling, grammar or syntax mistakes. I can accept that it’s my job to fix them. However, there are some things I see...
November 18, 2011
Our new proofreader has taken to referring to me as “Jersey” in the office, and that is fine by me. And at most parties that I attend, there is always a Bon Jovi song played, with shouts of “Jersey, Jersey...
November 10, 2011
TriComB2B.com, Version 3.0
In case you hadn’t noticed, we recently released an all-new version of TriComB2B.com. It’s the second version of the site we’ve worked on and released in my three years here; the third version since our strategic focus on...
October 25, 2011
I vote we give the word “solution” back to the chemists. Let’s forget its legitimate lineage from the “state of being solved” and give it back to the high school chemistry lab beaker. It was great for awhile, but the party is over. Actually, it ended in the 1990s...
October 20, 2011
When I was a teenager, I was very close friends with a girl named Christie. We would often talk for hours at a time, seemingly about everything and nothing at all. We discussed who we were dating, our goals, dreams, aspirations, and about the frustrations of being so close to the freedom of...
October 18, 2011
We hosted our first webinar last week, and I thought it was a good experience on a variety of levels. Webinars have been a part of the B2B marketing mix for quite some time, and advocates cite webinars as perfect choices for brand...
October 14, 2011
I think people by nature are social creatures. It’s almost as if we come up with excuses to get together and socialize about something, whether it’s sports, the weather, movies, television shows, or just to be in the presence of other people and avoid boredom.
October 12, 2011
The great stories from Greek, Rome, and Norse mythology are the fountainhead of all literature and classical performing arts. Come to think of it, Broadway-type musicals as well. Stories from “King Lear” to “Cinderella” are directly related to Ovid, Pindar, Hesiod,...
October 07, 2011
In an office setting, people discuss lots of things, from mundane conversations about the weather, to potential client projects, and every now and then, pop culture. The other day, by chance, I happened to find out that a co-worker of mine,...
October 04, 2011
In November, the college where I earned my undergraduate degree will be hosting Homecoming. For me, it marks 15 years since I walked on stage there, received my diploma, and began my life working in the “real world.”
I crunched some numbers, and I never really stopped to...