- Our Approach
June 17, 2010
By now, most companies have a website. However, many companies have websites that are subpar for a variety of reasons. Maybe the presentation and organization of information is cluttered, confusing or nonexistent. Maybe the design and functionality are dated. Maybe the content on the website...
June 10, 2010
A Year in the Lifecycle of an SEO Program
In the mysterious and misunderstood world that is search engine optimization (SEO), one of the most difficult things to explain to clients with new programs is why organic (non-PPC) results won’t be instantaneous. You’ve selected...
June 02, 2010
Many marketing executives are more likely to approach a marketing plan with a “ready-fire-aim” solution than a well-reasoned, targeted plan of attack. And frankly, many marketers don’t really know what a marketing plan is or what the difference is between strategies and...
May 21, 2010
This month I had the privilege of attending the CMS Expo in Evanston, IL, just outside of Chicago. This was my first time to Chicago and I know now why they call it "The Windy City." No, the people there are not full of hot air, it really was very windy.
CMS Expo brought...
May 10, 2010
Did you know that Dayton is H2Open for Business? In yet another sign of our region's entreprenurial spirit and our innate drive to survive tough economic times, the Dayton Development Coalition is sponsoring a program to attract businesses that require an abundant water supply. Now, I was...
April 30, 2010
I've read several blog articles that seem to misunderstand the words "digital" and "interactive" entirely. These two descriptors are often interchanged to fit the latest trend in advertising speak. I read a former colleague even reverse the concept entirely, saying...
April 23, 2010
I was catching up on some reading this past weekend and ended up reviewing a recent post for globalspec.com’s The Marketing Maven’s Blog. The topic was “ Three Tactics That Belong in Your Marketing Mix in 2010.”
The tactics recommended were all geared toward...
April 14, 2010
I thought I knew a thing or two about search engine optimization (SEO) a year ago. Ignorance, as someone once said, is bliss. Admittedly, I’m probably still in the “know enough to be dangerous” category in terms of my overall SEO expertise. But, my time recommending,...
April 08, 2010
Tormented people are said to be "pursued by the Furies." And nothing torments me more than work produced with the attitude of: "It's good enough."
If you have any pride, any passion for the fruits of your toil, you will always give your best effort no matter how...
March 29, 2010
A client recently asked us to take a deep dive on one of their solution sets. Something wasn’t right. If one took a sample from their sales forces’ presentation slide decks, the language used and stated value propositions were complex and inconsistent. A couple years of internal...