- Our Approach
July 06, 2012
My daughter Suzie recently traveled to India. Her three-week journey began in Calcutta, continued along the eastern side of India, and her final destination point was Darjeeling, which is located in the Himalayans. She managed to pack in her backpack everything she needed for...
July 03, 2012
It seems to me that the #1 term for B2B marketing in 2012 is “content marketing.” I started to see a number of articles about the topic during 2011, and during the first half of this year, content marketing has morphed into its own tactical category within B2B marketing.
June 19, 2012
If you know me at all, you know I can be a little jaded when it comes to the oblique, contrived language that seems to hatch in the secret meeting rooms of our nation’s most important enterprises and institutions. Businesses of all sizes (but mostly large) are awash in inane metaphors...
May 30, 2012
Have you ever been awed by someone’s experiences and achievements after you met them? Did you ever think that a person could live such a rich life filled with success at every turn that it almost seemed fictional? I have, and it’s because I sit next to Jack...
May 18, 2012
I saw a commercial last night that nearly made me spit out my Cheerios. A man is riding a bicycle with tower of bread loaves stacked upon his head, happily tossing loaves to various people at every corner of the globe. It was mildly intriguing, in that I had no clue what they were selling, and...
May 09, 2012
When I was just a boy, my mom would get annoyed when I listened to my music. Bands such as Van Halen, Quiet Riot, Twisted Sister and Poison ruled the airspace in my bedroom. I can remember her saying lines such as, “What is this cr@p?” and “Turn that sh!t down...
The Cranky Communicator: The Rumored Death of the Internal Combustion Engine and Other Eco-politico Fantasies
May 07, 2012
Auto-industry marketers are ramping up the rhetoric to tout electric cars and plug-in hybrids to regulators and consumers. But what do automotive engineers say about these contraptions?
At the annual Society of Automotive Engineers World...
May 03, 2012
I had the pleasure of taking my children to Dayton History a few weeks ago, and must tell you that it is very well done. We had a great afternoon, and there is a wonderful history to our region, from...
April 13, 2012
To follow up on my last blog posting, it seems more and more marketers are realizing that people of my age bracket are now a serious demographic in terms of purchasing power. You don’t even need to be looking out for it; my generation is being fed a constant reminder of our youth on a...
April 12, 2012
This seems a bit odd, to write a blog about blogging. But I feel compelled to share with all of you, our dear TriComB2B blog readers, why blogging is important to B2B marketers today.
My inspiration came from a sidebar article in the April 2012 issue of Inc. magazine entitled...