- Our Approach
November 21, 2012
There is a major component of my life that I have never blogged much about, and at this time of annual giving of thanks and reflection, I feel compelled to share. I gain a tremendous amount of life perspective from volunteering in the community. As of late, most of my volunteer efforts have...
November 08, 2012
I recently participated in TriComB2B’s strategic planning for 2013 and beyond. One of our first exercises as a group was to review the collective results of our Myers-Briggs personality tests. At first...
October 31, 2012
Content, content, content. Yes, the new Marcia Brady of the marketing family has arrived, getting all the attention with its beautiful hair, great wardrobe and many other attractive features. And nearly everyone in the B2B marketing space is a prospective suitor, from professional bloggers to...
October 03, 2012
It’s strategic planning season. That means team meetings, follow-up meetings and plenty of homework. When complete, hopefully you’ll be looking at objectives, initiatives and activities that will guide your next 12 months and beyond.
To do strategic planning well, we...
September 25, 2012
Whether it’s called a white paper, technical treatise, opinion piece or technical blog, you want to attract the widest audience possible to stop and read the article. This is best accomplished by breathing life into the project through an informative yet entertaining “story....
September 18, 2012
Just when you thought it was safe to read blog posts, I’m back with more things that grind my gears. (Thanks, Peter Griffin.)
Bad Drivers — People need to learn how to merge properly, slow down in bad weather and speed up in good weather, make right turns that don’...
August 24, 2012
Starting in 2011 and most recently last month, Google implemented new search algorithms that have significantly changed the game of traditional search engine optimization (SEO). Named after cute and cuddly critters, Panda and Penguin updates have wreaked havoc on website rankings and have...
August 23, 2012
This blog is in fact about the benefits of a strong company culture, and not about Boy George and his band of the 1980s. I hope to not have misled or disappointed anyone with the title.
I did a little online research about company culture, and came across this quote:
August 08, 2012
When I was younger, I absolutely hated to read. My mother, God bless her, tried as hard as she could to teach me to read, reading to me practically every night. As I got older and refused to read any of the children’s literature in my room, she exasperatingly asked me what I wanted to...
August 01, 2012
“There is no expedient to which a man will not resort in order to avoid the real labor of thinking.”
— Sir Joshua Reynolds, 18th century English portrait painter...