- Our Approach
September 18, 2012
Just when you thought it was safe to read blog posts, I’m back with more things that grind my gears. (Thanks, Peter Griffin.)
Bad Drivers — People need to learn how to merge properly, slow down in bad weather and speed up in good weather, make right turns that don’...
August 24, 2012
Starting in 2011 and most recently last month, Google implemented new search algorithms that have significantly changed the game of traditional search engine optimization (SEO). Named after cute and cuddly critters, Panda and Penguin updates have wreaked havoc on website rankings and have...
August 23, 2012
This blog is in fact about the benefits of a strong company culture, and not about Boy George and his band of the 1980s. I hope to not have misled or disappointed anyone with the title.
I did a little online research about company culture, and came across this quote:
August 08, 2012
When I was younger, I absolutely hated to read. My mother, God bless her, tried as hard as she could to teach me to read, reading to me practically every night. As I got older and refused to read any of the children’s literature in my room, she exasperatingly asked me what I wanted to...
August 01, 2012
“There is no expedient to which a man will not resort in order to avoid the real labor of thinking.”
— Sir Joshua Reynolds, 18th century English portrait painter...
July 30, 2012
A recent article on Yahoo! Finance described the serious shortage of factory workers in the United States, with manufacturers reporting 600,000 unfilled jobs nationwide. The article describes typical annual earnings of $70,000 to $80,000 for experienced workers, with some earning more than $...
July 24, 2012
Before I get into the main points of this blog, I need to make one thing perfectly clear. My job at TriComB2B is as ideal as it gets for a person with my professional background and three small children. I was very clear when I interviewed here as to what my schedule limitations could be, and...
July 06, 2012
My daughter Suzie recently traveled to India. Her three-week journey began in Calcutta, continued along the eastern side of India, and her final destination point was Darjeeling, which is located in the Himalayans. She managed to pack in her backpack everything she needed for...
July 03, 2012
It seems to me that the #1 term for B2B marketing in 2012 is “content marketing.” I started to see a number of articles about the topic during 2011, and during the first half of this year, content marketing has morphed into its own tactical category within B2B marketing.
June 19, 2012
If you know me at all, you know I can be a little jaded when it comes to the oblique, contrived language that seems to hatch in the secret meeting rooms of our nation’s most important enterprises and institutions. Businesses of all sizes (but mostly large) are awash in inane metaphors...