TriComB2B Blog

May 18, 2012
By Jon Berry - View Blog | View Bio
Professional

I saw a commercial last night that nearly made me spit out my Cheerios. A man is riding a bicycle with tower of bread loaves stacked upon his head, happily tossing loaves to various people at every corner of the globe. It was mildly intriguing, in that I had no clue what they were selling, and...

May 10, 2012
By John Acquavita - View Blog | View Bio
Personal

 

When I was just a boy, my mom would get annoyed when I listened to my music. Bands such as Van Halen, Quiet Riot, Twisted Sister and Poison ruled the airspace in my bedroom. I can remember her saying lines such as, “What is this cr@p?” and “Turn that sh!t down...

May 08, 2012
By Jack Lilienthal - View Blog | View Bio
Personal

 

Auto-industry marketers are ramping up the rhetoric to tout electric cars and plug-in hybrids to regulators and consumers. But what do automotive engineers say about these contraptions?
 
At the annual Society of Automotive Engineers World...
May 03, 2012
By Erin Paulson - View Blog | View Bio
Personal

 

I had the pleasure of taking my children to Dayton History a few weeks ago, and must tell you that it is very well done. We had a great afternoon, and there is a wonderful history to our region, from...

April 13, 2012
By John Acquavita - View Blog | View Bio
Personal

To follow up on my last blog posting, it seems more and more marketers are realizing that people of my age bracket are now a serious demographic in terms of purchasing power. You don’t even need to be looking out for it; my generation is being fed a constant reminder of our youth on a...

April 12, 2012
By Erin Paulson - View Blog | View Bio
Professional

This seems a bit odd, to write a blog about blogging. But I feel compelled to share with all of you, our dear TriComB2B blog readers, why blogging is important to B2B marketers today.

My inspiration came from a sidebar article in the April 2012 issue of Inc. magazine entitled...

March 29, 2012
By John Acquavita - View Blog | View Bio
Personal

 

For several reasons, I am for better or worse, stuck in the 80’s. You can easily chalk it up to nostalgia, but even back in college (mid-90’s), I can recall looking around wondering what happened. (I figured it out: Kurt Cobain and Nirvana.) Where was the music...

March 22, 2012
By Chris Eifert - View Blog | View Bio
Professional

 

It is often said that children speak with great wisdom. And while my nine-year-old daughter is incredibly bright, I haven’t often thought of her as wise. She’s cute. She’s nine. But is she wise? Last week, I saw an article about her favorite pop star, Taylor...

March 15, 2012
By John Acquavita - View Blog | View Bio
Personal

 

At its peak, “That 70’s Show” was pretty funny. The father on the show, Red Forman (played perfectly by Kurtwood Smith), was a grouchy curmudgeon who was always fed up about one thing or another. One dialogue exchange that I still remember vividly involved him...

March 06, 2012
By Chris Eifert - View Blog | View Bio
Professional

It seems most B2B marketing plans are outlined in terms of “how much” we need to get done. Something like … This year, we need to produce:

...