- Our Approach
The Cranky Communicator: The Rumored Death of the Internal Combustion Engine and Other Eco-politico Fantasies
May 08, 2012
Auto-industry marketers are ramping up the rhetoric to tout electric cars and plug-in hybrids to regulators and consumers. But what do automotive engineers say about these contraptions?
At the annual Society of Automotive Engineers World...
May 03, 2012
I had the pleasure of taking my children to Dayton History a few weeks ago, and must tell you that it is very well done. We had a great afternoon, and there is a wonderful history to our region, from...
April 13, 2012
To follow up on my last blog posting, it seems more and more marketers are realizing that people of my age bracket are now a serious demographic in terms of purchasing power. You don’t even need to be looking out for it; my generation is being fed a constant reminder of our youth on a...
April 12, 2012
This seems a bit odd, to write a blog about blogging. But I feel compelled to share with all of you, our dear TriComB2B blog readers, why blogging is important to B2B marketers today.
My inspiration came from a sidebar article in the April 2012 issue of Inc. magazine entitled...
March 29, 2012
For several reasons, I am for better or worse, stuck in the 80’s. You can easily chalk it up to nostalgia, but even back in college (mid-90’s), I can recall looking around wondering what happened. (I figured it out: Kurt Cobain and Nirvana.) Where was the music...
March 22, 2012
It is often said that children speak with great wisdom. And while my nine-year-old daughter is incredibly bright, I haven’t often thought of her as wise. She’s cute. She’s nine. But is she wise? Last week, I saw an article about her favorite pop star, Taylor...
March 15, 2012
At its peak, “That 70’s Show” was pretty funny. The father on the show, Red Forman (played perfectly by Kurtwood Smith), was a grouchy curmudgeon who was always fed up about one thing or another. One dialogue exchange that I still remember vividly involved him...
March 06, 2012
It seems most B2B marketing plans are outlined in terms of “how much” we need to get done. Something like … This year, we need to produce:...
February 29, 2012
This and other confounding social network happenings
Social media never ceases to amaze me. Take the next latest thing, Pinterest, for example. It has essentially exploded on the scene with a largely...