TriComB2B Blog
By now, most companies have a website. However, many companies have websites that are subpar for a variety of reasons. Maybe the presentation and organization of information is cluttered, confusing or nonexistent. Maybe the design and functionality are dated. Maybe the content on the website...
A Year in the Lifecycle of an SEO Program
In the mysterious and misunderstood world that is search engine optimization (SEO), one of the most difficult things to explain to clients with new programs is why organic (non-PPC) results won’t be instantaneous. You’ve selected...
Many marketing executives are more likely to approach a marketing plan with a “ready-fire-aim” solution than a well-reasoned, targeted plan of attack. And frankly, many marketers don’t really know what a marketing plan is or what the difference is between strategies and...
This month I had the privilege of attending the CMS Expo in Evanston, IL, just outside of Chicago. This was my first time to Chicago and I know now why they call it "The Windy City." No, the people there are not full of hot air, it really was very windy.
CMS Expo brought...
Did you know that Dayton is H2Open for Business? In yet another sign of our region's entreprenurial spirit and our innate drive to survive tough economic times, the Dayton Development Coalition is sponsoring a program to attract businesses that require an abundant water supply. Now, I was...
I've read several blog articles that seem to misunderstand the words "digital" and "interactive" entirely. These two descriptors are often interchanged to fit the latest trend in advertising speak. I read a former colleague even reverse the concept entirely, saying...
I was catching up on some reading this past weekend and ended up reviewing a recent post for globalspec.com’s The Marketing Maven’s Blog. The topic was “ Three Tactics That Belong in Your Marketing Mix in 2010.”
The tactics recommended were all geared toward...
I thought I knew a thing or two about search engine optimization (SEO) a year ago. Ignorance, as someone once said, is bliss. Admittedly, I’m probably still in the “know enough to be dangerous” category in terms of my overall SEO expertise. But, my time recommending,...
Tormented people are said to be "pursued by the Furies." And nothing torments me more than work produced with the attitude of: "It's good enough."
If you have any pride, any passion for the fruits of your toil, you will always give your best effort no matter how...
A client recently asked us to take a deep dive on one of their solution sets. Something wasn’t right. If one took a sample from their sales forces’ presentation slide decks, the language used and stated value propositions were complex and inconsistent. A couple years of internal...
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Audio Blogs
The following blog entries were read by the author and are available for download [mp3]:
Chris Eifert
Confessions of a Small Business Owner
If I was in Charge
Vote No on Solutions
Erin Paulson
See You on Facebook
Trial and Error Research
Jack Lilienthal
Failure - Embrace it
Ready, Fire, Aim
Bursting Green Bubbles
Know Thy Customer
The Brand
Where's the Pride, the Passion?
Jon Berry
Future Planning
Website Trifecta
Winning Content
John Acquavita
Pet Peeves
The Work Wife
A Real Education
Company Occupying Seventh and Ninth Floors of Performance Place
DAYTON, Ohio, April 25, 2013 — TriComB2B, a BtoB...
Only Southwest Ohio-headquartered Agency to Receive Industry Honor
VANDALIA, Ohio March 13, 2013 — TriComB2B, a Dayton-...
