- Our Approach
August 01, 2012
“There is no expedient to which a man will not resort in order to avoid the real labor of thinking.”
— Sir Joshua Reynolds, 18th century English portrait painter...
July 30, 2012
A recent article on Yahoo! Finance described the serious shortage of factory workers in the United States, with manufacturers reporting 600,000 unfilled jobs nationwide. The article describes typical annual earnings of $70,000 to $80,000 for experienced workers, with some earning more than $...
July 24, 2012
Before I get into the main points of this blog, I need to make one thing perfectly clear. My job at TriComB2B is as ideal as it gets for a person with my professional background and three small children. I was very clear when I interviewed here as to what my schedule limitations could be, and...
July 06, 2012
My daughter Suzie recently traveled to India. Her three-week journey began in Calcutta, continued along the eastern side of India, and her final destination point was Darjeeling, which is located in the Himalayans. She managed to pack in her backpack everything she needed for...
July 03, 2012
It seems to me that the #1 term for B2B marketing in 2012 is “content marketing.” I started to see a number of articles about the topic during 2011, and during the first half of this year, content marketing has morphed into its own tactical category within B2B marketing.
June 19, 2012
If you know me at all, you know I can be a little jaded when it comes to the oblique, contrived language that seems to hatch in the secret meeting rooms of our nation’s most important enterprises and institutions. Businesses of all sizes (but mostly large) are awash in inane metaphors...
May 30, 2012
Have you ever been awed by someone’s experiences and achievements after you met them? Did you ever think that a person could live such a rich life filled with success at every turn that it almost seemed fictional? I have, and it’s because I sit next to Jack...
May 18, 2012
I saw a commercial last night that nearly made me spit out my Cheerios. A man is riding a bicycle with tower of bread loaves stacked upon his head, happily tossing loaves to various people at every corner of the globe. It was mildly intriguing, in that I had no clue what they were selling, and...
May 09, 2012
When I was just a boy, my mom would get annoyed when I listened to my music. Bands such as Van Halen, Quiet Riot, Twisted Sister and Poison ruled the airspace in my bedroom. I can remember her saying lines such as, “What is this cr@p?” and “Turn that sh!t down...
The Cranky Communicator: The Rumored Death of the Internal Combustion Engine and Other Eco-politico Fantasies
May 07, 2012
Auto-industry marketers are ramping up the rhetoric to tout electric cars and plug-in hybrids to regulators and consumers. But what do automotive engineers say about these contraptions?
At the annual Society of Automotive Engineers World...