- Our Approach
February 16, 2011
After watching this year’s Super Bowl, I was, for the most part, disappointed in the advertising we all had been waiting to see. Honestly…dogs, crotch kicks, thought bubbles with potty humor one-liners, and more dogs? It felt like my buddies from high school and I got together and...
January 14, 2011
One of the things I often hear when discussing SEO is that its results are not measurably linked to the bottom line. I’m just not seeing the conversions, some may say. Ah, there’s that word: conversions… the holy grail of any marketing effort. So what does a conversion mean in...
January 06, 2011
December 28, 2010
Earlier this month a man I respect and most associate with the term "B2B Marketing" declared B2B to be dead. I think he described it as being obsolete. My...
November 30, 2010
I guess it all started in MBA schools during the '80s when it was solemnly proclaimed that Black & Decker did not make quarter-inch drill bits, but quarter-inch holes. This undoubtedly triggered the escalating stupidity of brand managers to identify their products not for what they are,...
November 16, 2010
TriComB2B's Virtual Experience Is Now Open!
Join us and our partner companies, PurpleTrout, ExactTarget and Acadia Lead Management Services, today to learn more about virtual events, email marketing,...
November 15, 2010
I returned Saturday, November 6 from the beautiful Breezes Runaway Bay, near Ocho Rios, Jamaica. I avoided Jamaica as a vacation destination because of the bad press due to crime, drugs, and pushy culture, but after a week on the island, I can confidently say the bad is blown out of proportion...
November 02, 2010
As a professional marketer (and always in B2B), I have witnessed a true evolution in the B2B tradeshow. One of my very first tradeshow experiences was at a Gartner event as an attendee, and the positive experience that I had continues to assist in my belief in Gartner as a highly relevant and...
October 19, 2010
I have often been derided by the IT technology twits for writing my manuscripts – from the simplest one-page ad to an entire website – in longhand. Despite their assertions about composing the piece more quickly and editing it more easily, I have always responded that with pencil in...
October 11, 2010
TriComB2B believes that virtual events are becoming essential for B2B marketers. With more and more companies searching for ways to supplement or replace live events, marketers are looking to expand on their investment and increase ROI. From reducing travel budgets to embracing green initiatives...