TriComB2B
Strategic marketing for
technical products and services
technical products and services
TriComB2B Blog
What Is All the Buzz About HTML5?
Advertising trade pubs, especially in B2B marketing reports, love to get excited about technology buzzwords. The current hot word being asked for is HTML5. I want to take an opportunity to review what HTML5 means. I hope to describe what it can do now, and why everyone is so excited. I also want to temper that excitement with a quick look at what isn't quite ready yet.
HTML - A Very Brief History
The first version of HTML has been around since late 1991. It was a simple way of displaying text on a page.
Shh....Don't Tell My Boss...
....but I spend a lot of time on social media sites while I am at work. To clarify, this does not mean that I am on Facebook all day, checking status updates from my high school friends. But I am on Twitter and blogs daily, with the topics ranging from B2B marketing trends to innovations in medical device manufacturing.
The Cranky Communicator: Keep Your Eye on the Ball
Several items caught my eye this past week; all were concerned with marketing or the lack thereof.
Local Robotics Company Making Pioneering Move to Build Wind Turbine Plant
A Dayton Daily News article recently described a robotics company making a pioneering move to become a manufacturer of hubless wind turbines to supplement power for businesses, institutions and property owners. http://bit.ly/9ct79q. This article combines two of our favorite TriComB2B themes – emerging market opportunities and companies in transition.
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Don’t Let Future Planning Interfere With Current Messaging
Mixed Messages Confuse Both Internal and External Audiences
It’s a fact of life that every business must evolve to remain competitive. Shifting economic and industry-specific conditions make this more of a priority for some businesses than others. Regardless of where your business finds itself in this continuum, long-term planning is critical to any business's success. A 5- or 10-year plan can serve to guide product development and, in today’s climate, shape the direction of a business model toward one that is ultimately more viable and profitable.
The Foibles of "The Fast Ad"
Nothing exasperates me more than this: "I need some fast copy for a full-page ad." Well, Sisyphus needs some relief from his agonies, too. Come to think of it, I'd rather roll a large boulder uphill only to have it eternally roll down on top of me than to acquiesce to this request.
Whenever I hear these words, my first impulse is to suggest:
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Benefit From a GOOD Website
By now, most companies have a website. However, many companies have websites that are subpar for a variety of reasons. Maybe the presentation and organization of information is cluttered, confusing or nonexistent. Maybe the design and functionality are dated. Maybe the content on the website hasn’t been updated since the company opened years ago. The Internet is the largest medium for company research. Does your website leave your customers wanting more, or is it chasing them away?
Organic Search Methods Need Time to Yield Big Results
A Year in the Lifecycle of an SEO Program
Cranky Communicator: "Ready-Fire-Aim" – Shooting Yourself in the Foot
Many marketing executives are more likely to approach a marketing plan with a “ready-fire-aim” solution than a well-reasoned, targeted plan of attack. And frankly, many marketers don’t really know what a marketing plan is or what the difference is between strategies and objectives, etc. Let me give you an example.