- TriComB2B

Abigail Kesler

Amber Hargett

Carl Alexoff

Cathy Bratton

Chris Eifert

D. Audia Felzien

Dan Williams

Dane Coleman

David Pfeil

Denny Geglein

Erin Paulson

Greg Denault

Jack Lilienthal

Jesse Gifford

John Acquavita

John Buscemi

John Nagy

Jon Berry

Lana Carroll

Lori Erion

Melissa Lorenz

Natalia Jones

Patrick McMullen

Peter Chaffer

Robin Miller

Sally Maxwell

Stacey Alspaugh

Tracy Niehaus

Zack Ruef

TriComB2B Hires Natalia Jones as Client Service Executive

May 2, 2012

(VANDALIA, Ohio) May 2, 2012 -- TriComB2B, a BtoB Magazine Top 150 agency dealing exclusively in business to business marketing of...

TriComB2B Hires Zack Ruef as Video, Animation and Motion Graphics Developer

March 28, 2012

(VANDALIA, Ohio) March 22, 2012 — TriComB2B, a BtoB Magazine Top 150 agency dealing exclusively in business to business marketing...

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You don’t just make lumber.

A fresh look at our client’s differentiating expertise, target audience and competitive landscape resulted in a strategic improvement to their brand. See how this approach successfully separated them from their old-school competition.

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Easy to find, easy to specify, hard to compete with.

Learn how a website design solves three primary business challenges: 1) product catalog for thousands of parts, 2) messaging that addresses multiple vertical markets, 3) 3-D downloadable designs to help engineers specify these parts into their designs.

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A video is worth a thousand diagrams.

Why try to say it when showing it is much more effective? More and more, technical buyers are turning to video to help inform the purchase decision. Video is often the perfect media for demonstrating technical product details in B2B.

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Multi-channel program multiplies opportunities for PureAir.

How did we handle a product launch that helped introduce our client’s newest offering? We started with messaging, branding and a creative strategy and followed it up with a multi-channel communications program.

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Downstream service launch requires upstream thinking.

Challenge: an aftermarket services organization needs to break out of the traditional “we sell products” mold. Solution: we provide targeted messaging and branding refinement supported by new sales materials, eye-catching advertising and a high-energy video.

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Cool animation allows client to chill.

Complex refrigeration compressors are hard to explain on paper and in PowerPoint. So our interactive team makes things a little easier by showing every conceivable angle and principle of operation in a compelling 3-D presentation that makes sales engineers look, well ... cool.

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Our content experts came to the first client meeting with more than a blank piece of paper.

One page of a website wasn’t enough to tell the story that this global player in the power generation market needed told. The solution was a new, expanded website section that offered compelling content through virtual tours and success stories.

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After three years, trade editors were calling us for ideas.

To help re-establish their position as a leading player across their served markets, Rittal turns to us to implement a full-scale PR program. The comprehensive effort routinely delivers content to media channels and influencers, eventually making Rittal subject matter experts a favorite source of commentary and content on...

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From “Why am I spending this?" to “I can’t live without it.”

Getting an edge on your competition is critical in today’s B2B climate. Getting found on page one of Google for the terms that matter most to your competition is one way gain that edge. An effective B2B SEO effort is no longer an option.

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