White Papers
TriComB2B has learned a lot lately about product launches within B2B. Across industries, product development entails all types of activities, from market research to testing and launch to market. Research tells us that with the product developed and ready for sale, many companies simply pass...
Creating a corporate graphic standard is critically important toward establishing and reinforcing a company’s brand. A consistent presentation among all elements of a company’s communications firmly seats the company’s identity in the customer’s mind. Additionally,...
There is no arguing that the world is in the midst of an economic recession with virtually no B2B business sector spared. The industrial and manufacturing segments continue to suffer from the effects of tightened credit, decreasing order volumes and project postponements and cancellations....
Like many business-to-business enterprises, you probably spend 1% to 3% of your revenue on marketing activities. That’s a lot of dough, and, at some point, someone’s going to ask: “Is this money well spent?” There is a pretty good chance the following answers won’...
Let’s face it. Printed sales and marketing collateral is still king in the business-to-business world. Developing and printing brochures and sales sheets can chew up as much as 60% of a business-to-business marketing budget. If you’re like most, you’ve been unable to secure...
Strategic plan. Marketing plan. Tactical plan. Creative plan. Seems like all we do is plan. And the planning is complex, often filling three-ring binders with hundreds of pages and appendices. For nearly 25 years TriComB2B has approached its marketing communications planning with the...
This white paper introduces important considerations for marketing efforts designed to reach B2B technical buyers. It will present the pressures and difficulties that technical buyers encounter in their business environments. It also will discuss some basic truths about this decision-making...
With the evolution to digital outlets and the associated number of information channels, Public Relations has seen a dramatic shift. TriComB2B sees this as a big game changer in B2B marketing. With more avenues of communication coming online seemingly every day, B2B marketers are discovering...
With “Search Engine Optimization for B2B Marketing: Part II,” we will look more closely at the best tactics for applying SEO in B2B marketing and also the appropriate measurements for SEO success.
Best SEO Tactics for B2B – Contributed by Steve Phillips from PurpleTrout...
Search engine optimization (SEO) has truly matured from a small part of the typical IT department’s task list to a marketing discipline in and of itself. As a continually evolving area of online marketing, SEO presents both challenges and opportunities for the B2B marketer. In this white...
Company Occupying Seventh and Ninth Floors of Performance Place
DAYTON, Ohio, April 25, 2013 — TriComB2B, a BtoB...
Only Southwest Ohio-headquartered Agency to Receive Industry Honor
VANDALIA, Ohio March 13, 2013 — TriComB2B, a Dayton-...
