- Our Approach
The Considered Purchase Decision
What Matters, What Doesn't, and What it Means for B2B Marketing and Sales
What does the actual business to business (B2B) decision maker or influencer think?
Does anyone really understand the issues influencing their considered purchase decision?
We wanted the answers to these questions not from marketing peers, but from the actual purchasers. So, as partners, we surveyed 448 individuals from a variety of industries.
In this one-hour webinar, you will discover the answers to:
• Is there a difference between influencers and decision makers?
• What messages will a B2B buyer respond to?
• How much of my marketing mix should be online?
SEO & Blogging
Learn how to develop and nurture a vibrant blog presence, make your blog a strategic part of your business development activities, and integrate it with your SEO efforts.