- Our Approach
TriComB2B offers the following presentations with our key speakers. Descriptions of the presentations and the biographies of the potential speakers are provided below.
If you are interested in learning more about our speaking engagements, then please Contact Us.
“The Considered Purchase Decision”
Speaker: Chris Eifert, Principal, TriComB2B
Abstract: Over the last decade, the amount of information available to help guide B2B marketer decisions has exploded. But in all the research we’ve seen, one key element seems to be missing.
What does the actual B2B decision maker or influencer think? Does anyone really understand the issues influencing their considered purchase decision?
We wanted the answers to these questions, and we wanted them from the actual B2B buyer; not their boss; or their marketing team, or their top salesperson.
So, we met with our friends at the University of Dayton’s School of Business Administration and a research partnership was born. We garnered 448 responses to a B2B buyer survey conducted using MarketTools’ robust online market research tool during the second quarter of 2011.
The results were comprehensive, truly helpful and shed new light on what the B2B marketing landscapes look like in 2012. In “The Considered Purchase Decision” presentation, three subject areas can be covered or specifically highlighted. These subject areas are:
- Product considerations and message relevancy
- Information consumption and online habits
- Purchasing process
In addition, industry-specific variations of this presentation are available for energy-related industries, the construction industry, the information technology industry, medical device and pharmaceutical industries, industrial manufacturing industries and process industries.
“Navigating a New B2B World”
Speaker: Chris Eifert, Principal, TriComB2B
Abstract: The business-to-business (B2B) environment finds itself in a continuous state of change. The days of effective marketing built upon large volumes of print collateral, substantial trade show budgets, extensive direct mail campaigns and large-scale print ad campaigns are gone. Before the emergence of Web 2.0, the seller of a B2B product or service had much greater influence on the purchase decision. Today, the purchase decision rests more in the hands of the buyer, who prequalifies the seller (usually online) before accepting any meaningful dialogue. Therefore, B2B marketers must learn how to navigate their online channels as effectively and economically as possible. Main points will include:
- What B2B is and is not
- How B2B marketing worked in the past
- What B2B marketing looks like today and the associated implications
- Recommendations for B2B marketers
“How to Cultivate and Integrate a Blog With Your SEO Program”
Speaker: Erin Paulson, Director of Strategic Marketing, TriComB2B
Abstract: Once considered too trendy for the B2B manufacturing and industrial space, blogging is currently emerging as an effective tactic for 2013 and beyond. Two significant events seem to have brought the corporate blog to the forefront once and for all.
First, content marketing has come of age. Marketers are finally figuring out that the best way to rise above the clutter is to become the most credible provider in one’s space. And that means providing the most useful content for potential customers.
Second, search engines have made it nearly impossible to achieve solid rankings and good quality traffic without great content. The bottom line is that a steady feed of real, helpful content on your website and in other media (such as social media) is what you’ll need to positively affect your search results.
So what’s the perfect forum for putting new, fresh content online and kick-starting your content marketing strategy? A blog, of course. Worried no one will read it? Think again. Thirty-one percent of B2B buyers regularly follow industry blogs, and this number goes way up for the under-40 crowd.
During this presentation, you will learn how to develop and nurture a vibrant blog presence, make your blog a strategic part of your business development activities and integrate it with your SEO efforts.
Speaker Bio – Chris Eifert
Chris Eifert is a Principal at TriComB2B. He has nearly 20 years of sales, marketing and management experience in a variety of industries. Chris joined TriComB2B in 2002 and held several management positions before purchasing the company with his partner, John Buscemi, in 2006. Prior to joining TriComB2B, Chris served in product and marketing management roles for SMARTworks, a strategic business unit of Standard Register.
Before that, Chris held a variety of engineering, sales, product development and marketing roles at two industrial manufacturers — Flowserve Corporation and Watlow Electric Manufacturing Company. His experience also includes training and business development support in Europe, Asia and South America.
Chris serves as a member of the Client Advisory Council for Aileron, a non-profit organization designed to help business owners lead and manage their companies to drive growth, innovation and job creation. Chris earned a Bachelor of Science degree in mechanical engineering from the University of Dayton.
Speaker Bio – Erin Paulson
In her strategic marketing role, Erin researches the newest and best practices for winning marketing efforts. Her past positions include: marketing manager for two divisions of NCR Corporation (10 years) and project manager for Teradata Corporation (two years). She holds a Bachelor of Science degree in marketing and a Master of Business Administration degree from the University of Dayton.
Paulson also serves on the Dayton Art Institute’s Board of Trustees; is the president-elect and fundraiser co-chair of the Women’s Board of the Children’s Medical Center of Dayton; a member of the Junior League of Dayton; and on the University of Dayton’s Career Advisory Network. In 2011, Paulson was honored as a Dayton Business Journal Forty Under 40 Award recipient.