- Our Approach
Curious What B2B Decision Makers Think? Our B2B Buyer Research
At TriComB2B, we are learning more and more every day about the changings in B2B marketing, and in how the B2B buyer wants to consume information and make their purchase decision. We understand the nuances of the technical, industrial and manufacturing industries, and are dedicated to bringing this intrinsic knowledge to the work that we do.
Because of this orientation specific to the business-to-business world and the needs of the industrial and manufacturing environments, we have endeavored to become researchers on the B2B buyer and the considered purchase decision. We now have two reports based on this topic: one released in 2011 and the other in 2013.
The 2013 research confirms previous findings while discovering new data points, and we encourage you to read, share and learn from the most recent report on the B2B buyer and the considered purchase decision.