- Our Approach
Curious What B2B Decision Makers Think? Our 2011 B2B Research
Over the last decade, the amount of information available to help guide B2B marketer decisions has exploded. But in all the research we’ve seen, one key element seems to be missing.
What does the actual B2B decision maker or influencer think? Does anyone really understand the issues influencing their considered purchase decision?
We wanted the answers to these questions, and we wanted them from the actual B2B buyer. Not their boss. Or their marketing team. Or their top salesperson.
So, we met with our friends at the University of Dayton’s School of Business Administration and a research partnership was born. We garnered 448 responses to a B2B buyer survey conducted using MarketTools’ robust online market research tool during the second quarter of 2011.
All of our research results are provided in the reports below. Enjoy, and share the knowledge.
Download the reports: